Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.
We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.
hi brands – revealing the UK’s most sustainable brands
Join our webinar at 11am on Wednesday 3rd April as we share the latest wave of hi brands research, to reveal the UK’s most sustainable brands.
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.
Categories featured in this latest wave of research include: Banking; Broadcasters; Confectionery; Credit Cards; Energy; Mobile Operators; Newspapers and Wearables.
In this webinar, Lida Walsh, Head of Solutions at Harris Interactive, will be joined by other sector experts who bring the results to life, presenting concise case studies including:
• Banking – Mark Hirst, Financial Services Research Director
“This is the first cycle that our fintech benchmark has reached a level of sufficient recognition, and this brand has gone straight in at number 1…”
• Alcohol – Magdalena Jablkowska-Citko, CPG Research Director
“We see traditional brand health approaches focusing mainly on brand equity do not show the brands real potential and can lead to poor marketing decisions.”
• Energy – Mark Brenton, Energy Research Director
“The rise of the new and established renewable energy brands over the last year is clear to see.”
• Newspapers – Lee Langford, Media & Entertainment Research Director
“Results point to a clear role moving forward for niche players and free publications, as traditional red tops struggle to find their raison-d’être…”
During the webinar we will also review the top sustainable brands across various categories, focus on significant movements over the past 6 months, and discuss what the scores mean for your category and brand/s.
PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.
Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.
Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.
Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd
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