Webinar – Is your brand future proof?

hi brands – revealing the UK’s most sustainable brands

This webinar shared the latest wave of hi brands research, revealing the UK’s most sustainable brands.

Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.

Categories featured in this latest wave of research include: Banking; Broadcasters; Confectionery; Credit Cards; Energy; Mobile Operators; Newspapers and Wearables.

Banking – Mark Hirst, Financial Services Research Director
“This is the first cycle that our fintech benchmark has reached a level of sufficient recognition, and this brand has gone straight in at number 1…”
Alcohol – Magdalena Jablkowska-Citko, CPG Research Director
“We see traditional brand health approaches focusing mainly on brand equity do not show the brands real potential and can lead to poor marketing decisions.”
Energy – Mark Brenton, Energy Research Director
“The rise of the new and established renewable energy brands over the last year is clear to see.”
Newspapers – Lee Langford, Media & Entertainment Research Director
“Results point to a clear role moving forward for niche players and free publications, as traditional red tops struggle to find their raison-d’être…”

This webinar also reviewed the top sustainable brands across various categories, focussed on significant movements over the past 6 months, and discussed what the scores meant for your category and brand/s.

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