Webinar: How to evaluate your product packaging more quickly and cost effectively


This webinar explored how PackTest Express can help people maximise the impact of their product packaging, stand out from competitors, and drive sales.

PackTest Express evaluates your packaging concepts more quickly and cost-effectively. Designed by industry experts and based on decades of know-how, we test your packs across a validated and flexible set of standard metrics and measure instant spontaneous brand recall along with open feedback on how consumers react to your packaging.


“PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team.”

Consumer Insight Manager, International Skin Care Company

Our experts offered a more detailed introduction to PackTest Express, its features and benefits, including:

  • Rapid deployment with an extensive reach
    Results within 24 hours in key markets – ready to go live in 40+ countries for up to 8 pack designs
  • Packaging testing of the highest quality
    Concepts and brand attributes optimised by our sector experts prior to go live
  • Confidence in our approach
    Metrics used to assess your pack design are based on decades of best practice
  • Impactful and speedy communication of results to key stakeholders
    Real-time reporting via a KPI dashboard and editable powerpoint. Interrogate your data further using our analytics platform


About the presenter

Lucia JulianoLucia Juliano joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

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