Toluna Global Consumer Barometer Webinar: Wave 24

In early 2024, consumers across the globe continue to face familiar challenges in the form of global uncertainty and the high cost of living. How are they responding to these ongoing pressures? How confident are they that things will improve as the year goes on? Where are they making the biggest changes to spending and lifestyle choices? And what do all these changes mean for brands?

In our must-watch webinar on the 29th of February at 4pm (GMT) / 11am (EST), Lucia Juliano, Toluna’s Head of Research, will share the latest insights from Wave 24 of the Toluna Global Consumer Barometer, which surveyed around 17,000 consumers in 20 markets across the world.

Amongst other topics, we’ll dig deeper into:

  • Changes in consumer sentiment and confidence in light of the current economic climate
  • How brands can navigate the spending choices and trade-offs that people are making when it comes to innovation, packaging, and pricing
  • How brands can adapt their offerings and communications to better address consumers’ cost of living challenges and health & well-being needs
  • The environmental, social, and ethical considerations for today’s consumers, and their expectations for how brands communicate and act on their values

All registrants will receive a complimentary copy of the summary report from Wave 24 of our Global Consumer Barometer.