In the evolving landscape of media, Media 3.0 represents a new era characterised by relevance, interactivity, and privacy as a right, embracing advanced data, analytics, and technologies to enhance media experiences. The event will bring together industry leaders, visionaries, and trailblazers to shed light on the future of the industry, foster partnerships, and provide actionable insights for thriving in this transformative landscape. The future of media lies in our hands, and this event aims to pioneer a new chapter in the industry.
On Wednesday, 11 October 2023, on the Gracechurch stage – Tristan Findlay – Toluna & Sarah Gale – Global will deliver:
Putting the person back into personalisation: Using insight to power up data strategy.
In a data driven world, is there any room left for people? We think there is. In fact, we think that an understanding about human behaviour is a fundamental building block of a successful data strategy and can form the basis of a real competitive advantage. We will cover how Global and Toluna use agile research as a foundation to help inform targeting strategies, contextual planning, creative development and messaging for clients – providing a solid foundation in a data driven world.