If you wonder what impact suboptimal mobile survey design can have on data quality, this Market Research Society (MRS) webinar is for you!
Marie Hense – VP online Data Quality will be representing Toluna Corporate and working alongside a group of excellent fellow researchers to ensure our industry has a clear view on best practice mobile research.
In an unprecedented collaborative effort, which started in 2018 and has been expanded for 2022, six years of international panel data from Dynata, Kantar, Cint and Toluna has been reviewed for patterns between mobile and non-mobile measurements.
For the third year a separate participant satisfaction survey was undertaken to identify some of the underlying issues behind the trend data and to test the impact of poor mobile design on participant behaviour and attitudes.
New for 2022 is an updated approach to the participant satisfaction survey including tests of poor mobile design on participant behaviour and the inclusion of data from three new markets: India, Indonesia and South Africa in addition to the existing markets of Australia, Brazil, Canada, China, France, Germany, Japan, the Netherlands the UK and the US.
What you will learn: