Payment models, advertising and the potential impact of streaming

Learn how developers are evolving the way they develop games and approaches to monetisation.

Mobile gaming has exploded in the last 12 months as people across the UK have spent more time at home, and more time on mobile technology.

One-way developers are seizing this market opportunity is by re-focusing their consumer insights to answer new questions and understand the ever-changing consumer. Discover how the mobile gaming industry can utilise insights and research technologies such as Toluna Start to develop winning games.

This Webinar will focus on the following:

• How people feel about the way mobile games are monetised and developed.
• Which payment models are most preferred and why.
• What are the gaps between needs across different genres and what is currently being supplied.
• Understand which advertising models are most recognised and liked.
• The impact of game streaming; which services are people using, or wanting to use.

Register for the webinar

Access the gaming report summary