Marketing Week Webinar

Join us ay 11am on 26 October for a webinar in partnership with with Marketing Week.

Cost of living – testing the resilience of the global consumer

The cost-of-living crisis continues to test our commitment to the brands we love. With many of our daily brands seeing skyrocketing prices, seeking out lower-cost alternatives would seem to be the priority for many consumers. But what key lessons can we learn from changing consumer spending habits? Is price simply winning out?

We share reactions to the ongoing cost-of-living crisis from consumers across the globe in Wave 20 of the Toluna Global Consumer Barometer.

We’ll explore the following topics:

  • Consumer confidence levels in these challenging times
  • Behavioural changes in response to the rise in the cost of living
  • The emotional & health impact of the financial burdens we are facing
  • How the supply chain is impacting purchasing habits and shifts between online & offline
  • The importance of continuing to demonstrate strong social, ethical, and brand values

A copy of the full global research report will be shared after the webinar for all who register.

 

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