Data quality is increasingly important in today’s world. A holistic approach is necessary for ensuring the quality of your insights and powering successful decision making.
Quality starts with respondent recruitment and continues through the need to develop sampling plans that are representative of the audience you wish to study. Toluna’s data quality program is comprehensive, and couples this focus on respondent quality with best-practice study design and smart technology applied throughout.
In this webinar, we’ll cover the following;
The importance of respondent recruitment best practices
Respondent engagement, and the importance of the user experience
Best practice approaches to sampling for your project
Study design / leveraging automated best practice approaches that are reliable and consistent
Finally, best-in-class technologies applied at every stage
In addition to a presentation, we’ll offer the opportunity to engage in an informal Q&A.