IIEX in Amsterdam

Join us in Amsterdam, where Debbie Senior, VP Global Products and automation ITWP will be sharing the share the latest research findings from our hi brands research at IIEX.

Rearview Mirror No More: Using Brand Tracking to Drive Future Success

Building a sustainable and healthy brand is critical for driving higher levels of buyer consideration, recommendation and trust.

While brand tracking is an important measure for any brand, it can tend to focus just on brand penetration and equity which is more reflective of past and current performance, ultimately leaving brand managers to look in the rearview mirror, as opposed to looking to the future.  This is why the value of brand tracking is being called into question.

This innovative brand tracking approach reflects modern marketing in a digital era; building sustainable, future relevant brands, which create consumer excitement, engagement, co-creation and empathy, and gain competitive differentiation.

For more information and to register: https://iiex-eu.insightinnovation.org/