Are brands fit for the future? As consumer needs and behaviours evolve quickly, are brands creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement, which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in key sectors; and show you best-practice brand health measurement in action.
This session takes place at 1.30pm GMT on 14th April 2021.