Consumer Products: How to evaluate your concepts more quickly and cost effectively

Our Consumer Products webinar was held on Tuesday, 21st February at 1 pm, to explore our latest automated digital innovation – Concept ExpressTM – designed to save you time and money at the earlier stages of product development by evaluating your concepts quickly and cost-effectively and helping you to make faster decisions about whether to take them forward to the next phase.

 

Our experts guided viewers through Concept Express, showcasing its advantages through a live demonstration. This webinar informed people of the benefits Concept Express can deliver to their concept testing and taught people how to:

  • Optimise their concepts and brand attributes before going live
  • Receive results within 24 hours from a general population sample in key markets 
  • Access real time reporting with KPI dashboard and analytics platform
  • Benefit from our experience of decades of concept testing best practice 

Presented by Lucia Juliano – Head of CPG & Retail Research, & Debbie Senior – VP Global Products and Automation.

About Your Presenters:

Lucia JulianoLucia Juliano joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies.

Debbie Senior is Harris Europe’s first VP for Global Products and Automation. Debbie leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively.

 

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