This webinar shared the latest wave of hi brands research to reveal the UK’s most sustainable brands.

Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model  combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.

The latest wave of results covered the following categories:

Game Consoles  –  Price Comparisons  –  Supermarkets  –  Wearable Technology*  –  TV/Film/Entertainment Platforms  –  Mobile Phones  –  Mobile Operators  –  Wealth Management*  –  Gas & Electricity Providers  –  Banks  –  Credit Cards  –  Gambling*  (*New categories for 2017)

Lida Walsh, Head of Solutions at Harris Interactive, was joined by other sector experts, as we shared the latest results. During the webinar we reviewed the top sustainable brands across various categories, focussed on significant movements over the past 6 months, and discussed what the scores meant for your category and brand/s.

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