Our Financial Services webinar, held on Tuesday, 28th February at 1 pm, explored our latest automated digital innovation – Concept Express^TM – designed to save people time and money at the earlier stages of product development by evaluating their service and product propositions quickly and cost-effectively and helping them to make faster decisions about whether to take them forward to the next phase.

Our experts guided viewers through Concept Express showcasing its advantages through a live demonstration. People were able to experience the benefits Concept Express can deliver to their service and product propositions testing. Viewers were taught how to:

• Optimise their concepts and brand attributes before going live
• Receive results within 24 hours from a general population sample in key markets 
• Access real time reporting with KPI dashboard and analytics platform
• Benefit from our experience of decades of concept testing best practice 

Presented by Michael Worledge – Head of Financial Services Research & Debbie Senior – VP Global Products and Automation.

About your presenters:

Michael Worledge heads up the Financial Services Research team and works closely with a range of clients in particular in the banking and insurance sectors, both B2B and B2C. In 2014 Michael established an ad-hoc qualitative syndicate focusing on ‘The Future of Insurance’ and is the author of the paper that was awarded the MRS Financial Services Research Award in 2012 with GIMRA (General Insurance Market Research Association).

Debbie Senior is Harris Europe’s first VP for Global Products and Automation. Debbie leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively.

Access presentation