The consumer trend to spend more time in online, mobile, and social environments is likely to continue and accelerate further. Ever since the proliferation of the smartphone, the digital and the real world are inseparably interlinked and, across all product categories, understanding the digital consumer experience is a prerequisite to understanding consumer decision making and delivering successful marketing.

Using our unique “Digital Tracking” solution, we capture the entire online and mobile journey of your target group to provide you with in-depth, unbiased, and passive measurement and understanding. Behavioural data is recorded across all device types (PC/laptop, tablet, smartphone) and to uncover the underlying motives, attitudes and drivers, we combine the behavioural data with traditional research. Our solution is the only one available in the current market to support in-app tracking.

This webinar took viewers through our Digital Tracking solution and showed how they can obtain granular and comprehensive insights from one single source allowing them to optimise their online, mobile and omnichannel strategies – such as:

• Detailed digital profiles of your target group and their online activities
• Digital media usage and advertising impact
• Digital consumer journeys, covering all touchpoints
• Pathways to purchase for e- and m-commerce

31.01.2018 | 3:00 PM GMT

About the presenter

Gabriele Stöckl has been working in market research for 15 years and, as Sector Head, has been responsible for consumer goods research at Harris Interactive AG since 2009.

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