A Digital Premiere: The future of digital market research

Consumers now use an ever-increasing number of digital and social channels and platforms to buy products and services, watch videos and programme content, listen to music, and communicate with others.

From 2017, Harris Interactive will evolve our permission based digital tracking offer that passively gathers behavioural data in real time, providing a more accurate reflection of consumer pathways to purchase and/or their consumption of entertainment content.

On 29 March from 08:30-11:00 at London’s five-star Soho Hotel, we held a complimentary breakfast briefing to inform people on how permission based digital tracking could help them.

Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, shared his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This included his latest thinking on in-app tracking for e-commerce, video and music consumption.

Additionally, we ran informal client clinics on digital and automated innovations in research. These short sessions explored how we are using technology to deliver faster, cost effective insights for our clients.

Clinics to include:

Clinic One – Concept Express  (Debbie Senior – VP Global Products & Automation)

Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior demonstrated just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.

Clinic Two – Harris 24  (Rhys Jones – UK Head of Products & Automation)

Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones provided a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.

Clinic Three – Online Communities  (Sabrina Qureshi – Head of Online Communities)

Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.

Clinic Four – Digital Tracking Q&A  (Tsahi Ben Yosef – VP Digital Products)

Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.

This event took place at the five-star Soho Hotel in London on 29 March.

ADDRESS: The Soho Hotel
4 Richmond Mews
Soho, London
W1D 3DH

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