Disengaged insight communities can be more detrimental to your business than not having a community at all. Negative WOM, a sense of distrust and annoyance can creep in.
Conversely, engage your members and you can expect a huge depth and richness of output from them, helping you to not only increase ROI but directly drive growth across your business.
Our webinar explored how to create an engaged environment within your community based on the views and understanding of what 1000’s of our community members have told us.
Speaker – Sabrina Qureshi, Head of Harris Interactive Communities
Sabrina specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement. Her focus is bringing together ground breaking tech and the best industry thinking to deliver invaluable insight that fuels growth.
Across her market research career Sabrina has gained a vast range of sector knowledge including social and governmental, b2b and b2c, travel, media, consumer and tech. As a result she has built up a strong experience across all specialism areas in particular NPD, stakeholder and customer relationship management, brand and marketing communications.