Insight professionals are under greater pressure to inform decisions faster than ever. In the last few months, we have helped the insight, NPD and marketing teams at a number of the world’s leading CPG, Financial Services, Technology and Media companies meet incredibly tight deadlines and infuse high quality consumer insight into:
their Covid-19 exit strategy
testing their comms are appropriate for the current market
identifying the changing needs that are driving the extension of their brand
understanding the elasticity, or not, of changes in consumer behaviour
new and refined propositions, claims and packaging to meet evolving consumer needs
Join us for this series of webinars where you can hear the Toluna and Harris Interactive Pros give case studies of what is possible and explain how we are delivering faster than clients thought possible: These sessions will last 20-minutes each and you can find out more and register below.
13th August 2020, 10am – 12pm
Event Session 1 – 10:00 – 10:20
Ideas
How do you select the key innovation ideas for further development in hours and pinpoint which concepts will deliver the most likely success?
Concept Testing
Hear how you can identify which product or service concept will be most successful with your target audience and go from brief to results inside 24 hours.
Brand Health
Brands often struggle to understand if they are relevant for the future and who the new challenger brands are. Find out how to achieve both and in days not weeks while retaining the core historical metrics of knowledge and equity.
Comms Testing
Before utilising hard fought for budgets how do you know if the communication will be effective, resonate and have the right impact. Find out how brands are improving their comms through pre and post testing with results on the same day.
Agile qual / live discussions
How can you understand the reasons behind consumer behaviour qualitatively in hours? We will show you how brands are adapting their decisions based on the ‘why’ as well as the ‘what’.
