Consumer Reactions to the Coronavirus Globally

A Global Barometer that Provides Insight into how the Coronavirus has Impacted Consumers Around the World as we Begin to Understand the Next Normal

Together, ITWP companies Toluna, Harris Interactive and KuRunData developed an ongoing study to understand the impact that the Coronavirus has on daily life. The study will be conducted every 2 weeks.

Markets Studied:
Australia, Brazil, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Singapore, Spain, Thailand, UAE, United Kingdom, United States

Release Date: August 11 | Wave 9

Release Date: July 30 | Wave 8

Release Date: July 8 | Wave 7

Release Date: June 18 | Wave 6

Release Date: June 5 | Wave 5

Release Date: May 19 | Wave 4

Release Date: May 4 | Wave 3

Release Date: April 17 | Wave 2

Release Date: April 6 | Wave 1

Impact of COVID-19 on Consumer Industries

In addition to the core insights in the Global Barometer, we have created industry specific reports. These reports uncover how the coronavirus is changing consumer behavior as it relates to each industry.


Learn about the changes in behavior and use of beauty products .

Download Now


Understand the changes in purchase behavior and brand perceptions in the wake of COVID-19.

Download Now

Consumer Health

Understand the behavioral changes relating to health and wellness

Download Now

Financial Services

Learn about the behavioral changes and perceptions of financial institutions.

Download Now

Media, Entertainment, Leisure, and Gaming

Gain insight into the changes in media consumption, streaming behavior, and gaming.

Download Now

Understand the impact of COVID-19 on consumers by registering for an upcoming webinar.

The Changing Consumer in 2020: A Focus on Consumer Finance

Tuesday, July 14th | 11:00 AM (EDT) / 4.00 PM GMT

Register Here

The Impact of Coronavirus on CPG

On-Demand Webinar

Watch Now

The Impact of Coronavirus on Media & Entertainment. How will consumer behaviors change post quarantine?

On-Demand Webinar

Watch Now

The Impact of COVID-19 on Consumer Health

On-Demand Webinar

Watch Now

The Impact of COVID-19 on Consumer Finance

On-Demand Webinar

Watch Now

The Impact of the Coronavirus on the Media and Entertainment Industry

On-Demand Webinar
Watch Now

The Impact of the Coronavirus and the CPG/FMCG Industry

On-Demand Webinar

Watch Now

Additional Research and insights about the Coronavirus

We’ve conducted our own global research in addition to research on behalf of clients to better understand consumer sentiment and behavioral changes surrounding the Coronavirus.

UK Consumer Survey
Field date March 9, 2020.

Read this research

Thought Leadership

Our experts offer their perspective about consumer insights in the wake of the Coronavirus.

Panel Engagement during COVID-19

April 29, 2020 by Phil Ahad, Chief Digital Officer

Read Phil’s Perspective

“How to Connect with Consumers in Times of Uncertainty.”
March 23, 2020 by Michele Morelli, SVP of Global Marketing Strategy

Read Michele's Perspective

Read about five points for researchers to consider in “Business as Usual”
March 31, 2020 by Susan Vidler, Managing Director, Harris Interactive UK

Read Susan’s Perspective

How to Keep Working and Move Research Online

April 7, 2020 Interview with Mathilde Lelièvre, EVP Global Operations

Read the Interview with Mathilde

Employee Research: Reactions to the Coronavirus

Our international employee study reveals essential insights to help organisations manage people, culture, engagement as the pandemic unfolds.

April 23
Employee Research: COVID-19 – Embracing the new normal and worklife after lockdown

Markets studied
Australia, France, Germany, Italy, Spain, UK and US.

Read this research

April 1
Employee Research: COVID-19 - working in a new way

Markets studied
Australia, France, Germany, Italy, Spain, UK and US.

Read this research

Updates about business continuity

Click here to read a statement from Frederic-Charles Petit about business continuity in response to the Coronavirus.

Business continuity in response to Coronavirus