The Harris Interactive Financial Services Research team helps providers maximise the impact of their communications. With so many touchpoints and individuals involved in the comms process, maintaining best practice is challenging. From testing customer letters to pre-testing brand marketing and identifying the impact post-launch on your brand, Harris Interactive’s quick turnaround, cost effective tools can help you make impactful decisions faster.
To measure the impact of documentation, our tried and tested, flexible Comms Testing Framework enable providers to check their comms are clear, fair, not misleading, consider the needs of vulnerable customers and are improvement on previous versions. A brief overview of our approach to communications is outlined below.
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To discover more about our full range of brand and communications effectiveness testing solutions, or to discuss your specific needs with one of experts, please enter your details and we’ll get back to you directly. You can also use this form to discover more about our custom survey solutions – designed, developed and deployed using our in-house digital expertise.
From ideation through to launch and beyond, you have the flexibility of choice to suit your needs, timescales, and budget.
Please contact us to find out more about these types of projects and approaches in the financial services sector.
For wider brand positioning and communication development, we have a suite of Brand and Comms products and solutions tailored to each phase of the lifecycle, blending qualitative and quantitative insights:
Our suite of products help you to address questions such as:
Benefits of adopting our products:
We can also support your Product & Service Development sprints. Find out more about our NPD Express Suite.
We have enjoyed a strong working relationship with Harris Interactive for a number of years, and this hasn’t happened by accident. Through their flexibility and thoughtful account management, they have always been able to design solutions which take into account the practical realities of our business. Above all, we have benefited from responsive, flexible and attentive service and an account team that ‘just gets it’, giving me the assurance that we can always trust them to come up with answers and to deliver reliably. - Financial Services Insight Manager
Harris have unparalleled knowledge of our sector, providing in-depth, relevant and actionable insights on every single project. They are always our first port of call, are an absolute pleasure to work with and will always work hard to accommodate our needs, no matter what it takes. It is agencies like Harris that make my job so much easier!
It is hugely reassuring to know that you are working with a team that really understands and enjoys the subject matter. Their reports are easy to read and offer great insight, and their approach is faultless and adaptable.