Nestle Purina

New Product Development


Fast insights in a niche market
With over 85 years of category experience, Nestlé Purina are the experts in pets’ nutritional needs.
And when it comes to pet nutrition, they don’t just try to meet standards – they strive to exceed them.
That’s why Nestlé Purina relied on Toluna to gauge market demand and consumer sentiment
surrounding a new sustainable dog food product.

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