Challenge

One of the world’s largest media agencies needed a partner to provide high quality interviews for its
global media segmentation. The integrity and depth of the lifestyle data collected was critical since
this data served as the foundation of their global framework for media planning and targeting.

It was important to the agency to be able to script surveys in multiple key and emerging markets.
Additionally, they needed GDPR compliant data matching with cookie, transactional, behavioral and
social data sources as well as forecasting re-contact rates.

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