Certified Angus Beef

Market Understanding


Certified Angus Beef was the first branded beef program. But when the pandemic
hit, in-store shopping decreased, the restaurant industry saw a rapid decline, and
people stopped seeking out premium products

They needed to understand how to quickly pivot their strategy to appeal to
consumers and motivate brands to use the Certified Angus Beef label. They also
needed to refine their messaging to encourage in-person dining.

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