Using an online panel approach, weighted to be nationally representative of online demographics, Harris Interactive has worked intensively with the BPI since 2009, conducting three major investigations on consumer music piracy. These major independent studies have formed an important part of the music industry’s official responses to Government and media.
BPI client reference:
“Harris Interactive have conducted several research projects for BPI which have been very useful in helping to understand online behaviour around all channels of illegal (and legal) music acquisition. Their knowledge of the digital landscape has helped to provide insightful research regarding attitudes and opinions of people engaged in unlawful activity. Their work most recently featured in our Digital Music Nation 2010 report, published at the end of last year which was extensively covered in the media.”
Outputs & usage:
As indicated above, our research has been used extensively by the BPI in a number of ways: