Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design and industry leading technology to deliver critical market research solutions at top speed.
RT @GreenBook: Are brands fit for the future? Check out Susan's IIEX Europe session, "Future-Fit Brand Health Measurement in Action," start…
1:00pm - 14 April 2021
Consumer behaviour is changing. Can your brand keep up? Download our #eBook to learn why it’s more important than e… https://t.co/jkXmphZ2JJ
10:45am - 14 April 2021
Our research found 30% of Brits believe they are better off now than a year ago. Learn more and read the The Fintec… https://t.co/DH1oKRqZNR
5:00pm - 13 April 2021
Consumers worldwide are re-evaluating their wants, needs, and expectations across markets. Read our blog to learn h… https://t.co/1WReDHKfc5
10:45am - 13 April 2021
It’s not enough to have broad oversight or big ideas. Paul Twite, Managing Director, EMEA & LATAM at… https://t.co/bKiLu47tjA
2:30pm - 12 April 2021
Mobile gaming has exploded in the last 12 months as people across the UK have spent more time at home, and more time gaming as a result.
Watch on demand - how the mobile gaming industry can utilise insights and research technologies such as Toluna Start to develop winning games.
All the latest on Harris Interactive UK’s upcoming events in 2021. Our experts plan on sharing a wealth of insight at a range of industry events; from seminars and conferences, to research briefings, webinars, and more...
A Year in Review: The Ever-Changing 2020 Consumer - eBook is available now.
2020 has been a year like no other. As a leading provider of real-time consumer insights we’ve run an ongoing Consumer Barometer to understand consumers and how they’ve been impacted by the COVID-19 pandemic.
Today’s consumer is making new decisions - about their health, their families, their finances, the products they buy and more… in this latest wave of our Global barometer we find:
- Consumers are prioritizing price when it comes to purchasing holiday gifts
- 57% of consumers would consider buying directly from brands or manufacturers
- 34% plan to shop for gifts online more this year compared to 2019
Concept Testing is one element in the range of end-to-end automated solutions we offer. These surveys can be set up, customised, and launched within minutes, but as well as offer advantages of ease and speed, they provide a baseline level of quality that users can rely on. Here are our best practice tips for any concept testing survey.
Join us on 16 December for our Quality Webinar.
Quality starts with respondent recruitment and continues through the need to develop sampling plans that are representative of the audience you wish to study. Our data quality program is comprehensive, and couples this focus on respondent quality with best-practice study design and smart technology applied throughout... click for more
Download the latest wave of our Global Barometer. Consumers have started to re-evaluate their areas of spend. From insurance to entertainment, people are decreasing spend, evaluating future purchases. We’re finding new areas of opportunity emerge as well. Find out how your category will be impacted.
Watch our latest webinar, A Year in Review, where we look back at the changing consumer in 2020 and what lies ahead for 2021. Click here to access.
In conjunction with This is Money, we wondered what factors might make people consider moving their savings from their current provider to someone different. So at the end of September we ran a Toluna Start survey...
With a third (33%) of UK consumers worrying more about money than they did before the pandemic, what does this mean for how they are approaching Christmas?
The 11th wave of our Global Barometer study examines how holiday plans have changed this year. Find out how COVID-19 is affecting holiday shopping, finances, and travel—download the report here
Common business problems haven’t changed, but the way research must be conducted to better support those businesses in their environments and markets definitely has. That means delivering brand and communications research differently
How familiar are you with the concept of doing “more with less”? If the answer is very, you’re not alone. The pressure is on for organisations worldwide, fueling the need for efficiencies at every stage of the process to drive quality insights at pace. But how? Susan Vidler, MD Harris Interactive, shares her thoughts...
Watch our collaborative webinar where we shared the critical client experiences, and top tips for using Toluna Start – the industry’s first end-to-end real time consumer intelligence platform.
This global launch event saw us unveil the worlds fist end-to-end consumer intelligence platform delivering the best of both DIY research and Traditional Research. A summary of each session is included with links to the recording.
To coincide with the launch of Toluna Start — the industry’s first and only end-to-end real-time consumer insights platform — we assembled leading consumer insights professionals from major brands like Facebook, CVS, eBay, Colgate-Palmolive, and many more over the course of three days, to share their critical business needs in the areas of New Product […]
Consumers have started to re-evaluate their areas of spend. From insurance to entertainment, people are decreasing spend, evaluating future purchases. We’re finding new areas of opportunity emerge as well. Find out how your category will be impacted and download the latest wave of our Global Barometer.
In this webinar our experts share the ways in which you can use an always-on research hub to stay close to your customers to better equip you and your business to fast-moving changes.
... and in less than 24 hours!
Our latest blog explores why, now more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is critical.
In our latest blog post, Jack Lee - Head of Online Communities, and Cara Edwards - Senior Director Digital Solutions, share their expertise on why it is important to stay connected with your consumers during unprecedented times.
Conducted every two weeks, our Global Barometer provides insight into how the Coronavirus has impacted consumers around the World as we begin to understand the next normal. Access the latest waves
We reveal NEW insights on changing opinions since the start of April to understand how employers can continue to support employees right now, and the expectations they will have to manage as we start to consider worklife after lockdown.
Understand the impact of COVID-19 on consumers by registering for our topical series of free, on-demand and upcoming webinars.
Read the latest from our sector experts including:
- The Impact of Covid-19 on Investors
- How to Keep Working and Move Research Online
- Consumers say they feel supported by key institutions...
Our experts offer their perspective about consumer insights in the wake of the Coronavirus.
Government mandates around the world in response to the coronavirus pandemic require employees to work in a new way. This employee study conducted by Toluna and Harris Interactive assesses how employees are coping with the shift
in working arrangements, revealing essential insights to help organisations manage their people, culture, engagement...
Susan Vidler, Managing Director, Harris Interactive UK, shares why the need for relevant, up to date insights is essential during times of market volatility. Read her 5 points for researchers to consider...
Our latest blog from Michele Morelli, SVP Global Marketing Strategy, considers how brands should be thinking about connecting with their customers in these uncertain times...
As consumer expectations evolve at pace, how do you ensure your brand is set for success? Is it building future relevance, excitement and creating a sense of belonging?
Recorded 19th March, watch this free-to-access webinar, containing the latest insight from our 2020 hi brands research, powered by the perfect fusion of expertise and technology.
Our team reached out to UK residents in our panel community using qualitative and quantitative research methodologies to determine their thoughts about the Coronavirus and consequential impact...
The growth in online point of purchase ‘Buy Now Pay Later’ (BNPL) offers has been the subject of a number of recent media articles and we at Harris Interactive, in partnership with This is Money, decided we’d take a look at the subject.
Harris Interactive’s latest research report reveals the massive appetite for in-game customisation that is fuelling rapid growth in video game industry revenues. At the same time however, the report highlights how the industry must do more to look after the well-being of its player base, to ensure monetisation is fair and avoid accusations of exploitation.
Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities. Watch the recording of our latest webinar on How to Plan for Community Success.
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.