Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design and industry leading technology to deliver critical market research solutions at top speed.
RT @TolunaCorporate: A profile on Toluna’s Managing Director, Europe and MENA, Paul Twite, is featured in @Business_Chief. Learn about his…
1:11pm - 23 June 2020
In our new blog post, we share why #pretesting ads is critical to ensure all aspects of your message resonate with… https://t.co/iyeCKochpG
2:40pm - 17 June 2020
In our latest blog post, our experts in Online Communities share why it is important to stay connected with your cu… https://t.co/XQGKW5VSo7
4:43pm - 4 June 2020
RT @TolunaCorporate: Consumer behaviour around the world has been changing week by week. Download the fourth wave of the Global Barometer t…
1:25pm - 21 May 2020
Read our latest blog post to learn how #insights can help your business pivot to understand changes in consumer beh… https://t.co/g6HuNtodV4
4:03pm - 7 May 2020
... and in less than 24 hours!
Our latest blog explores why, now more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is critical.
In our latest blog post, Jack Lee - Head of Online Communities, and Cara Edwards - Senior Director Digital Solutions, share their expertise on why it is important to stay connected with your consumers during unprecedented times.
Conducted every two weeks, our Global Barometer provides insight into how the Coronavirus has impacted consumers around the World as we begin to understand the next normal. Access the latest waves
We reveal NEW insights on changing opinions since the start of April to understand how employers can continue to support employees right now, and the expectations they will have to manage as we start to consider worklife after lockdown.
Understand the impact of COVID-19 on consumers by registering for our topical series of free, on-demand and upcoming webinars.
Read the latest from our sector experts including:
- The Impact of Covid-19 on Investors
- How to Keep Working and Move Research Online
- Consumers say they feel supported by key institutions...
Our experts offer their perspective about consumer insights in the wake of the Coronavirus.
Government mandates around the world in response to the coronavirus pandemic require employees to work in a new way. This employee study conducted by Toluna and Harris Interactive assesses how employees are coping with the shift
in working arrangements, revealing essential insights to help organisations manage their people, culture, engagement...
Susan Vidler, Managing Director, Harris Interactive UK, shares why the need for relevant, up to date insights is essential during times of market volatility. Read her 5 points for researchers to consider...
Our latest blog from Michele Morelli, SVP Global Marketing Strategy, considers how brands should be thinking about connecting with their customers in these uncertain times...
As consumer expectations evolve at pace, how do you ensure your brand is set for success? Is it building future relevance, excitement and creating a sense of belonging?
Recorded 19th March, watch this free-to-access webinar, containing the latest insight from our 2020 hi brands research, powered by the perfect fusion of expertise and technology.
Our team reached out to UK residents in our panel community using qualitative and quantitative research methodologies to determine their thoughts about the Coronavirus and consequential impact...
The growth in online point of purchase ‘Buy Now Pay Later’ (BNPL) offers has been the subject of a number of recent media articles and we at Harris Interactive, in partnership with This is Money, decided we’d take a look at the subject.
Harris Interactive’s latest research report reveals the massive appetite for in-game customisation that is fuelling rapid growth in video game industry revenues. At the same time however, the report highlights how the industry must do more to look after the well-being of its player base, to ensure monetisation is fair and avoid accusations of exploitation.
Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities. Watch the recording of our latest webinar on How to Plan for Community Success.
Online insight communities are evolving. They've always been a great way to bring your customers' voice into the heart of your business, but now with our next-gen end-to-end platform you can do so much more...
A holiday message from each of our offices across the globe - we wish you the happiest of holidays and thank you for your support this year!
Click to view the card and don't forget to turn up your speakers!
Read Vijay Mistry's latest article in HR Grapevine; which considers whether we're heading into an employee engagement crisis. Vijay is Head of Employee Research at Harris and his findings were based on the latest results from our Worklife Study. Read on for more...
Our Grocer reports are packed full with consumer insight, based on the exclusive research we deliver to The Grocer each month.
Access our latest reports which consider trends in plant-based foods, ethical products, sleep conditions, and more...
If you’re looking for NPD best practice examples, and an expert steer on how to inject more agility into your NPD projects, but couldn’t attend our recent client event in London, fear not! We’ve collected together the case study presentations, key take-outs from discussion sessions, and links to the main presentation videos in a single pdf document for you...
The 2019 Rugby World Cup has topped our familiarity buzz this month, with more than half of the GB audience stating they are familiar, though the Apple iPhone release and Peaky Blinders series 5 finale are close behind.
Harris Interactive set out to understand UK sports in a holistic way, capturing, participation in sports, sports viewed in-person or via live broadcast, and sports fandom - creating a Sports Index to summarise engagement levels across a mix of 21 team and individual sports.
This report considers the results of a nationally representative Harris 24 poll of 2002 UK smartphone owners to determine how long people have owned their handsets, on what network and contract type, attitudes to upgrading, and the new features and functionalities that would encourage them to purchase a new phone.
Some of the world’s biggest and most influential companies are lining up to smash open the premium video gaming market on our mobile devices. This report takes a quick dip into the market appetite to stream PC and Console quality games on mobile.
Today we introduced two new Express products: hi brands® Express and ad post-test Express. The two products deliver faster, more cost-effective brand and communications insights for marketers in the fast-moving consumer goods, financial services, technology and media & entertainment industries.
Harris Interactive is delighted to see its research published in a new major report by the BBC, showcased in this week’s Media, Tech & Society Conference 2019 hosted by the BBC.
The report and conference raised crucial questions about the so-called fourth industrial revolution of Artificial Intelligence, taking a central focus on people rather than the tech itself.
Harris Interactive and Toluna pulsed the opinions of 4,400 members of the public across key rugby nations including Great Britain, France, Italy, Japan, Australia, New Zealand, Argentina and South Africa.
Over 15 percent of the public across all markets will likely watch most matches, with as many as 44 percent planning to tune in to watch their favourite team.
The recent FIFA Women’s World Cup tournament in France has recorded the highest level of UK excitement of all sports news covered in Harris Buzz this year, outperforming Liverpool FC’s Champions League win, the Men’s Cricket World Cup, the Grand National, Superbowl 51 and Man City’s EPL win.
Research to shape your thinking, evidence to inform your people strategy, and insights you can’t ignore!
Watch the webinar recorded on the 24th September in which we explored the latest insights into the employee experience.
Attracting the best talent...
In this issue, we explore what aspects of work and life are most important to the recruitment choices of employees (the ultimate decision makers) and whether this differs from the reasons they want to keep working for their employer in the long term - insights that will help you think about the effectiveness of your own strategy.
A taste of ITWP’s #agilityparadox19 June 2019 – The Berkeley Hotel, London.
Harris Interactive UK and Toluna were joined by more than 130 marketing and research professionals, and guest speakers from Coke, HSBC and Reckitt Benckiser to explore the agility paradox.
Harris Interactive, the full-service digital consultative custom market research agency, today announces the latest addition to its New Product Development (NPD) Express suite – Price Express.
Over this two-part blog Jack Lee, Harris Interactive’s Head of Online Communities, outlines the critical questions, considerations and steps involved in successfully establishing an insight community. In this first blog, Jack focuses on the early stages of defining the purpose of the community, ensuring fit, and securing internal buy-in.
Our latest blog tests the interest among UK consumers in the recently unveiled Apple Credit Card (the card is initially launching in the US, with no date for Britain yet announced) we ran a quick survey the day after the announcement using our Harris 24 solution. Read more…
It's awards season and this year's Oscars and Brit Awards top our familiarity buzz for March, with around 7 in 10 of the British public stating they are familiar.
Samsung's new Galaxy smartphone ranks in 3rd place overall. The BBC and ITV's planned BritBox streaming service, a response to the popularity of Netflix, follows closely in 4th place.
Google Stadia is a differentiating and potentially hugely disruptive proposition in the market, and in response to the reveal Harris Interactive's Video Games Research Team ran a nationally representative Harris 24 poll of 2146 members of the UK public. Access the full report to find out more…
Check out our webinar for the latest wave of hi brands research, revealing the UK’s most sustainable brands. Click here to watch…
A new employee opinion survey from Harris Interactive reveals that over 50% of people admit to having ‘pulled a sickie’ in the past, with 71% of absentees saying they felt ‘justified’ in doing so, and two-thirds confessing they would do it again in future.
This wave the sad news about HMV topped our familiarity buzz, with two thirds of the GB audience stating they are familiar. Movie and TV topics dominate the upper table, with the Mary Poppins Returns Movie followed by Aquaman Movie, Doctor Who New Year's Special, Luther Series 5 and Bumblebee Movie all generating strong familiarity scores (>50%)
Wishing you a successful 2019!
We asked members of our Influencers community what they retain of 2018 and what wishes are for 2019. Click to view the video #weask
We go above and beyond to make complex decisions easy and provide simple, actionable insights. And now, our industry-leading technology delivers those insights faster than anyone else. Find out more and watch our short overview video...
This latest blog by the financial services team, highlights findings from our recent hi brands™ research. When considering views of Banking and Home Insurance consumers it was clear “….those brands that score highly in our overall sustainability score, have strong performance when it comes to how well they interact with consumers.”
On the morning of Thursday 6th December, the news broke that in the face of rising public concerns about ‘problem gambling’ companies had voluntarily agreed to a ‘whistle-to-whistle’ ban on advertising during live sports broadcasts. In response to the story, we launched a nationally representative Harris 24 poll, same day, surveying 963 members of the public in eight hours, for their reactions.
Our latest research for The Grocer reveals a third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.
Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November. For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment.
Our consumer research for The Grocer found over half of those who purchase lunch-to-go during the week, prefer to buy sandwiches, compared to just over a quarter that prefer to have hot food.
Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle.
Londoners' stereotypical views about masculinity: Our latest survey for New Macho reveals that Londoners and men earning a high-income have more old-fashioned ideas than anyone else about what it means to be a man.
Read the latest coverage on London Post
Watch video highlights from recent event: "The future of community-based research" at the Tate Modern 12th September. The session was oversubscribed - and packed with ideas and best practice guidance you can access the papers and key take-outs here...
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.