Harris Interactive is a full-service, digital consultative custom market research agency that combines sector expertise with award-winning research design and industry leading technology to deliver critical market research solutions at top speed.
LATEST REPORT: Sports Participation, Viewing and Fandom in the UK - https://t.co/oE4cGZI0Ia we set out to understan… https://t.co/3JQffqpIFc
1:00pm - 29 October 2019
Introducing two new Express products: hi brands® Express and ad post-test Express, delivering faster, more cost-eff… https://t.co/uUdyfjgvTg
2:43pm - 28 October 2019
RT @researchlive: Harris Interactive adds Express products https://t.co/2ricz3BQdo #mrx #marketresearch
2:32pm - 28 October 2019
We're at the NPD Food & Drink, Trends & Innovations conference today. @luju31 will be present: How Food Brands are… https://t.co/Lcm1Qnfva6
8:07am - 8 October 2019
Lights, camera, action! Our client event looking at the Art and Science of #NPD just kicked-off at the Science Gall… https://t.co/fcVZEuMHIV
8:07am - 3 October 2019
If you’re looking for NPD best practice examples, and an expert steer on how to inject more agility into your NPD projects, but couldn’t attend our recent client event in London, fear not! We’ve collected together the case study presentations, key take-outs from discussion sessions, and links to the main presentation videos in a single pdf document for you...
The 2019 Rugby World Cup has topped our familiarity buzz this month, with more than half of the GB audience stating they are familiar, though the Apple iPhone release and Peaky Blinders series 5 finale are close behind.
Harris Interactive set out to understand UK sports in a holistic way, capturing, participation in sports, sports viewed in-person or via live broadcast, and sports fandom - creating a Sports Index to summarise engagement levels across a mix of 21 team and individual sports.
This report considers the results of a nationally representative Harris 24 poll of 2002 UK smartphone owners to determine how long people have owned their handsets, on what network and contract type, attitudes to upgrading, and the new features and functionalities that would encourage them to purchase a new phone.
Some of the world’s biggest and most influential companies are lining up to smash open the premium video gaming market on our mobile devices. This report takes a quick dip into the market appetite to stream PC and Console quality games on mobile.
Today we introduced two new Express products: hi brands® Express and ad post-test Express. The two products deliver faster, more cost-effective brand and communications insights for marketers in the fast-moving consumer goods, financial services, technology and media & entertainment industries.
Harris Interactive is delighted to see its research published in a new major report by the BBC, showcased in this week’s Media, Tech & Society Conference 2019 hosted by the BBC.
The report and conference raised crucial questions about the so-called fourth industrial revolution of Artificial Intelligence, taking a central focus on people rather than the tech itself.
Harris Interactive and Toluna pulsed the opinions of 4,400 members of the public across key rugby nations including Great Britain, France, Italy, Japan, Australia, New Zealand, Argentina and South Africa.
Over 15 percent of the public across all markets will likely watch most matches, with as many as 44 percent planning to tune in to watch their favourite team.
The recent FIFA Women’s World Cup tournament in France has recorded the highest level of UK excitement of all sports news covered in Harris Buzz this year, outperforming Liverpool FC’s Champions League win, the Men’s Cricket World Cup, the Grand National, Superbowl 51 and Man City’s EPL win.
Research to shape your thinking, evidence to inform your people strategy, and insights you can’t ignore!
Join our bitesized webinar on the 24th September in which we’ll explore the latest insights into the employee experience.
Attracting the best talent...
In this issue, we explore what aspects of work and life are most important to the recruitment choices of employees (the ultimate decision makers) and whether this differs from the reasons they want to keep working for their employer in the long term - insights that will help you think about the effectiveness of your own strategy.
Glastonbury 2019 tops our familiarity buzz for July, with 8 in 10 of the British public stating they are familiar. Toy Story 4 and the FIFA Women's World Cup follow closely in second and third place.
Similarly, Toy Story 4 is generating the highest levels of excitement in July. In fact, the latest installment of the Toy Story franchise has rocketed to 6th place in our excitement buzz list of all time!
A taste of ITWP’s #agilityparadox19 June 2019 – The Berkeley Hotel, London.
Harris Interactive UK and Toluna were joined by more than 130 marketing and research professionals, and guest speakers from Coke, HSBC and Reckitt Benckiser to explore the agility paradox.
Harris Interactive, the full-service digital consultative custom market research agency, today announces the latest addition to its New Product Development (NPD) Express suite – Price Express.
Over this two-part blog Jack Lee, Harris Interactive’s Head of Online Communities, outlines the critical questions, considerations and steps involved in successfully establishing an insight community. In this first blog, Jack focuses on the early stages of defining the purpose of the community, ensuring fit, and securing internal buy-in.
ITWP—parent holding-company of Toluna, Harris Interactive, and KuRunData—today announced the official book launch of “Insights on Demand: Building Success in the On-Demand Economy,” written by ITWP CEO and founder, Frédéric-Charles Petit, in keeping with his mission to transform the market research industry.
Our latest blog tests the interest among UK consumers in the recently unveiled Apple Credit Card (the card is initially launching in the US, with no date for Britain yet announced) we ran a quick survey the day after the announcement using our Harris 24 solution. Read more…
It's awards season and this year's Oscars and Brit Awards top our familiarity buzz for March, with around 7 in 10 of the British public stating they are familiar.
Samsung's new Galaxy smartphone ranks in 3rd place overall. The BBC and ITV's planned BritBox streaming service, a response to the popularity of Netflix, follows closely in 4th place.
Google Stadia is a differentiating and potentially hugely disruptive proposition in the market, and in response to the reveal Harris Interactive's Video Games Research Team ran a nationally representative Harris 24 poll of 2146 members of the UK public. Access the full report to find out more…
Harris Interactive, the full-service digital consultative custom market research agency, and Epoka, the corporate, HR and BtoB communications agency, have joined forces to measure voting intentions ahead of the European elections in France on 26th May, 2019 - read more...
Check out our webinar for the latest wave of hi brands research, revealing the UK’s most sustainable brands. Click here to watch…
A new employee opinion survey from Harris Interactive reveals that over 50% of people admit to having ‘pulled a sickie’ in the past, with 71% of absentees saying they felt ‘justified’ in doing so, and two-thirds confessing they would do it again in future.
This wave the sad news about HMV topped our familiarity buzz, with two thirds of the GB audience stating they are familiar. Movie and TV topics dominate the upper table, with the Mary Poppins Returns Movie followed by Aquaman Movie, Doctor Who New Year's Special, Luther Series 5 and Bumblebee Movie all generating strong familiarity scores (>50%)
Webinar: 7th Feb - 11-11.30am
HR Professionals, view a recording of this insight-packed session as we explore what’s next for employee engagement in 2019! This webinar recording provides valuable insight behind our five engagement priorities for 2019; organisational change, voice of the employee, confidence in the future, supported progression, & the fair exchange (value and reward).
Harris Interactive, has appointed Susan Vidler as its Managing Director for the UK.
Susan, formerly Head of Research at Harris, has been an integral part of the leadership team that has driven the business through three consecutive years of growth.
Wishing you a successful 2019!
We asked members of our Influencers community what they retain of 2018 and what wishes are for 2019. Click to view the video #weask
We go above and beyond to make complex decisions easy and provide simple, actionable insights. And now, our industry-leading technology delivers those insights faster than anyone else. Find out more and watch our short overview video...
13th December: We're delighted to announce the launch of Harris PopUP Live – an innovative online discussion platform providing broadcasters with in-depth viewer engagement insights in real-time. This new product, powered by Toluna technology, is built around Harris Interactive’s successful PopUP Community platform, originally launched 18 months ago. Read the full release here...
This latest blog by the financial services team, highlights findings from our recent hi brands™ research. When considering views of Banking and Home Insurance consumers it was clear “….those brands that score highly in our overall sustainability score, have strong performance when it comes to how well they interact with consumers.”
On the morning of Thursday 6th December, the news broke that in the face of rising public concerns about ‘problem gambling’ companies had voluntarily agreed to a ‘whistle-to-whistle’ ban on advertising during live sports broadcasts. In response to the story, we launched a nationally representative Harris 24 poll, same day, surveying 963 members of the public in eight hours, for their reactions.
We've expanded our Financial Services research team with the appointment of the highly experienced Mark Hirst as Financial Services Research Director.
Mark will use his extensive expertise to help clients make sound strategic business decisions – particularly in the consumer digital space – across agile, fast turnaround and longer-term programmes, alongside Michael Worledge and Vicky Whiting.
Our latest research for The Grocer reveals a third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.
Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November. For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment.
Our consumer research for The Grocer found over half of those who purchase lunch-to-go during the week, prefer to buy sandwiches, compared to just over a quarter that prefer to have hot food.
Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle.
Londoners' stereotypical views about masculinity: Our latest survey for New Macho reveals that Londoners and men earning a high-income have more old-fashioned ideas than anyone else about what it means to be a man.
Read the latest coverage on London Post
The top Charity brand of 2018 revealed: For the past 9 years Third Sector magazine has partnered with Harris Interactive to produce the Charity Brand Index.
Review the latest league table in Third Sector Magazine
Will your next idea prove as ‘popular’ as the 50p Brexit coin?
Following the Budget speech, we tested 10 of the announcements using our Idea Express product to see which ideas are winners for the Chancellor and which he should have left as a first draft.
Killing Eve premiering on BBC One & Three, Apple's latest innovations and FIFA 19 are the most exciting topics from our Buzz poll this month.
For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment.
Research on hot beverages for The Grocer. "Over half (56%) consume tea everyday, with just over three quarters of consumers drinking tea on a weekly basis."
Consumer research for the Grocer. "In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women. Men and those aged 25-34 are more likely to see these products as exciting and innovative."
We've launched a new Worklife study to capture the important thoughts and opinions of employees across Europe. Access Issue 1: "Optimisim, engagement and feeling positive about work in post-Brexit Britain" - and sign-up for future issues direct to your inbox...
Watch video highlights from recent event: "The future of community-based research" at the Tate Modern 12th September. The session was oversubscribed - and packed with ideas and best practice guidance you can access the papers and key take-outs here...
Consumer research for the Grocer. "Three quarters (74%) of those buying alternative milks did this as they felt it was better for their health, with four in ten (40%) stating it was for animal welfare reasons."
We blend focused sector expertise with award winning research designs and innovative tools and approaches to deliver tailored solutions built on industry best practice. Our engagements range from tactical one-off projects to ongoing strategic tracking studies.