Customer Power

 

Customer Power is a competitor benchmarking subscription service. It provides comprehensive customer relationship data and insight across 11 sectors and over 100 brands in the UK.

Access is easy, flexible, and value for money—a simple base price followed by a top-up fee each year for new data. Plus discounted pricing bundles for access to multiple sectors.

Customer Power is available in a number of ways so you can get easy access to the data and insight you need.
  • Subscribe to our online reporting platform, giving you the flexibility to use the data as you wish, create your own cross tabulations, and personalise your own powerpoint reports. You can buy access to all of the data, to one sector only, or to multiple sectors. Click here for Customer Power pricing options.
  • Opt for our off-the-shelf sector reports, with ready-made insight from our sector and solution experts, including brand case studies and hot topic data. Click here for Customer Power pricing options.
  • Request a bespoke report from the data, for example, if you want to combine insights across several sectors. Click here to obtain a price on request.
  • Create a bespoke online survey using your own customer sample and our templated questions and benchmark it with Customer Power sector data – if your brand isn’t already covered, or you want to boost the sample size or include your own segmentation. Click here to obtain a price on request.
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Further Information

Latest Event

Wednesday March 29, 2017

A Digital Premiere: the future of digital market research

Tsahi Ben Yosef
The Soho Hotel, 4 Richmond Mews, Soho, London W1D 3DH

A Digital Premiere: The future of digital market research

Digital-Prem-LG

Consumers now use an ever-increasing number of digital and social channels and platforms to buy products and services, watch videos and programme content, listen to music, and communicate with others.

From 2017, Harris Interactive will evolve our permission based digital tracking offer that passively gathers behavioural data in real time, providing a more accurate reflection of consumer pathways to purchase and/or their consumption of entertainment content.

Join us on 29 March from 08:30-11:00 at London’s five-star Soho Hotel for a complimentary breakfast briefing to be at the cutting edge of how permission based digital tracking could help you.

Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, will share his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This will include his latest thinking on in-app tracking for e-commerce, video and music consumption.

Additionally, we will be running informal client clinics on digital and automated innovations in research. These short sessions will explore how we are using technology to deliver faster, cost effective insights for our clients.

 

Agenda/Timings:
  • 08:30-09:00: Registration
  • 09:00-10:00: The Future of Digital Market Research
  • 10:00-11:00: Simultaneous Digital Research Clinics [15 mins] Coffee & Networking

 

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Clinics to include:

Clinic One – Concept Express  (Debbie Senior – VP Global Products & Automation)

debbie

Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior will demonstrate just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.

 

Clinic Two – Harris 24  (Rhys Jones – UK Head of Products & Automation)

rhys

Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones will provide a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.

 

Clinic Three – Online Communities  (Sabrina Qureshi – Head of Online Communities)

sabrina

Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.

 

Clinic Four – Digital Tracking Q&A  (Tsahi Ben Yosef – VP Digital Products)

ts

Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.

 

This event will take place at the five-star Soho Hotel in London on 29 March.

soho

ADDRESS: The Soho Hotel
4 Richmond Mews
Soho, London
W1D 3DH

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We hope you can join us on 29th March, 08:30 – 11:00.

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Expert

  • Debbie-Senior-1
    Debbie Senior
    Vice President - Global Products and Automation
    Debbie is Harris Europe’s first VP for Global Products and Automation. She leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively. This includes developing, launching, and evolving new products to meet ongoing market needs, including Concept Express, Harris 24, Employee Power, and custom dashboards in 2016. These are already enabling our clients to take quicker decisions from the insights we provide, and ensure our focus is firmly on client service, efficient delivery, and adding value. In 2017, Debbie will continue to expand our automated product and reporting suite, including working with our new Permission-based Digital Tracking team on an exciting initiative. She previously headed up automation and stakeholder research within our UK business. In the past she played a key role in creating MRS Mystery Shopping best practice, her work has been shortlisted for MRS Awards, and she won a Queens Award for International Trade whilst at BPRI, a WPP company. She has 20 years of experience in the research industry.

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