Stakeholder / Customer Relations

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CUSTOMER ENGAGEMENT

Our relevant and up-to-date insights help our clients deliver tailored, excellent customer experiences that in turn generate relationship sustainability and profitability. By helping to bring our clients closer to their customers we also help them to stay ahead of the competition.

Relationship management: strategic review of relationship health, how to address and prioritise unmet needs, and uncovering points of differentiation

Customer experience: In the moment feedback, real time transactional monitoring, touchpoint design optimisation, and customer journey/decision making on the path to purchase

Customer switching/win back: how to identify customers at potential risk of switching and why, and how to try and prevent it happening to others

Customer Power: UK consumer relationship benchmarking data and trends for 11 sectors and over 100 brands

Latest Event

Tuesday February 27, 2018 through February 27, 2018

Webinar: How to evaluate your product packaging more quickly and cost effectively

Lucia Juliano - Head of Consumer Research
Webinar

Join our webinar at 11.30am on 27th February to hear more about our latest automated digital innovation – PackTest Express – designed to save you time and money during product development by evaluating your packaging concepts quickly and cost-effectively and helping you to make faster decisions about which design to move forward to the next phase.

 

27.02.2018 | 11:30 AM GMT
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Our experts will guide you through PackTest Express showcasing its advantages through a live demonstration. Join us and experience the benefits PackTest Express can deliver to your pack testing including:

• Speed and reach
Our global online panel delivers results within 24 hours from a general population sample in key markets (up to 5 days for targeted audiences). Ready to go live in 40+ countries for up to 8 pack designs.

• Real time reporting
Access your results in real time via a KPI dashboard and editable powerpoint, enabling you to quickly communicate results to key stakeholders. Interrogate your data further using our analytics platform.

• Sector expertise support
To optimise your concepts and brand attributes before going live. Our sector experts will guide you to launch a packaging test of the highest quality.

• Confidence in our approach
PackTest Express was created using decades of best practice so you can be confident of the metrics we include to assess if your pack design is credible, new and different and whether your target audience like it.

 

27.02.2018 | 11:30 AM GMT
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About the presenter

Lucia JulianoLucia Juliano joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

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Expert

  • Debbie-Senior-1
    Debbie Senior
    Vice President - Global Products and Automation
    Debbie is Harris Europe’s first VP for Global Products and Automation. She leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively. This includes developing, launching, and evolving new products to meet ongoing market needs, including Concept Express, Harris 24, Employee Power, and custom dashboards in 2016. These are already enabling our clients to take quicker decisions from the insights we provide, and ensure our focus is firmly on client service, efficient delivery, and adding value. In 2017, Debbie will continue to expand our automated product and reporting suite, including working with our new Permission-based Digital Tracking team on an exciting initiative. She previously headed up automation and stakeholder research within our UK business. In the past she played a key role in creating MRS Mystery Shopping best practice, her work has been shortlisted for MRS Awards, and she won a Queens Award for International Trade whilst at BPRI, a WPP company. She has 20 years of experience in the research industry.

What our clients say

  • Over time the customer relationship programme has been more firmly linked with our strategy, leading to greater actionability resulting in a series of internal and external initiatives and communications to drive change.

    —Invensys