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PopUP Communities from Harris Interactive empower you to run flexible in-depth research, quickly and simply, amongst your desired audience, with maximum impact.

Integrating a mix of qualitative and quantitative understanding into decisions being made around your business is key to bringing a holistic view to all sorts of questions: sense checking through the ideation process, concept testing, product trials, task based UX testing, deep behavioural understanding, attitudes to ads or marcomms.

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  • Quick and Simple
    Set up within hours means projects can start the same day, so you can truly PopUP qual. Faster than other online options.
  • Holistic Perspective
    Tapping directly into our global panel of 13m+ people you can talk to exactly who you want when you want for just a few days, weeks, or months.
  • Truly Flexible
    Start Day 1 with one activity, and refine your research focus and activities as you go; add live chats, unmoderated forums, surveys, different audiences, follow up tasks whenever or however you like.
  • Impactful Influence
    Democratise research by bringing real-time analytics and decision making to anyone around your business and truly bring the customer needs to life with image, video and real-time live chat.

Contact us to find out more
Simply enter your name and email below, and a member of our PopUP Communities team will contact you to arrange a meeting to explain more about PopUP Communities and how they could work for your organisation.

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Latest Videos

  • PopUP Communities Overview
    PopUP Communities Overview
    Snapshot of the launch of Harris Interactive PopUP Communities - 29th June 2017 - includes full presentation video link
    • popUP
    • popup communities
    • Short Term Communities

  • Peter-Cooke-1
    Peter Cooke
    Head of Digital
    Pete has over 20 years b2c and b2b international custom market research experience, spanning a wide range of market sectors and topics.  He has worked with Harris Interactive for 15 years, in a number of senior roles including Account Director, Head of UK Business Development, Head of Tech, Media, Telecoms & Entertainment (TMTE). and, currently, serves as Head of Digital and is part of the UK Senior Management Team. He is responsible for all aspects of developing Harris Interactive’s Digital Business across all sectors, coupling the best research thinking, category expertise and technology to meet the increasing demand for flexible, full-service, real-time research.

Further Information

  • PopUP Communitiesimage

    PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.

  • PopUP Overview and Example Studyimage

    PopUP Communities from Harris Interactive empower you to run flexible in-depth research, quickly and simply, amongst your desired audience, with maximum impact. See how they work...