PopUP Communities from Harris Interactive empower you to run flexible in-depth research, quickly and simply, amongst your desired audience, with maximum impact.
Integrating a mix of qualitative and quantitative understanding into decisions being made around your business is key to bringing a holistic view to all sorts of questions: sense checking through the ideation process, concept testing, product trials, task based UX testing, deep behavioural understanding, attitudes to ads or marcomms.
Contact us to find out more
Simply enter your name and email below, and a member of our PopUP Communities team will contact you to arrange a meeting to explain more about PopUP Communities and how they could work for your organisation.
“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)
PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.
PopUP Communities from Harris Interactive empower you to run flexible in-depth research, quickly and simply, amongst your desired audience, with maximum impact. See how they work...