Online Communities


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Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business.

Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels.  All seamlessly and efficiently implemented and managed under one-roof.

This gives you the speed, ease and cost effectiveness of your own real-time research platform and the expertise, value and impact of a full-service research partner.

Working smarter, delivering more

Our communities work smarter and harder for you.  We provide the thinking, guidance and tools to optimise your research activities and extract critical insights at the speed your business demands.
Your needs drive our approach, whether it’s the look, feel and functionality of the community site, the planning and prioritisation of initiatives, blending multiple data sources or delivering custom analysis.

Building beyond community data

We help you cut through the wealth of data communities generate by developing deeper contextual understanding, richer insights and clearer guidance.

Deep respondent profiling and market mapping, granular analysis and competitive benchmarking provides a more consistent and clear view across all your community research activities.
So you can understand whether and how your products, services or potential initiatives meet market needs, compete, strengthen your brand position and deliver on your business goals.
And we can advise you on what action to take to address any challenges.

A name you can trust

Harris Interactive is built on a rich heritage, leading edge solutions, state-of the art technology:

  • Award winning full service research heritage and category expertise
  • Pioneer of online panels and communities since the early 2000’s
  • Over 150 online communities around the world on our technology platform
  • Comprehensive community implementation and management infrastructure
  • Global respondent access panels
  • All under one roof!
Harris Interactive Communities: Deeper Richer Clearer Now

Latest Event

Communities Infographic - Our Approach

  • Online Communities Infographicimage

    The tools and solutions you need to understand tomorrow blend award winning research and category expertise, best-in-class technology and flexible custom approaches.


  • Online Communities Expert
    Sabrina Qureshi
    Head of Online Communities
    Sabrina specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement. Her focus is bringing together ground breaking tech and the best industry thinking to deliver invaluable insight that fuels growth. Across her market research career Sabrina has gained a vast range of sector knowledge including social and governmental, b2b and b2c, travel, media, consumer and tech. As a result she has built up a strong experience across all specialism areas in particular NPD, stakeholder and customer relationship management, brand and marketing communications.

What our clients say

  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

Further information

  • PopUP Communitiesimage

    PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.

  • Harris Interactive Online Communitiesimage

    Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.

  • Understand, communicate and engage with your donorsimage

    There are a number of areas where charities can benefit from using an online research community to understand their donors better and stay ahead of what’s next.

Case Studies


Hilton Community

Communities are the perfect solution for engaged research with your target audience, but it is critical to ensure you are getting the valid answers you need to make informed business decisions. Understanding your community members and their relationship with your brand is key to ensuring the right people are answering the right surveys, and correctly interpreting their wider needs and expectations is vital when you’re spending your valuable budget based on their opinions.... Read More