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Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business.
Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
This gives you the speed, ease and cost effectiveness of your own real-time research platform and the expertise, value and impact of a full-service research partner.
Our communities work smarter and harder for you. We provide the thinking, guidance and tools to optimise your research activities and extract critical insights at the speed your business demands.
Your needs drive our approach, whether it’s the look, feel and functionality of the community site, the planning and prioritisation of initiatives, blending multiple data sources or delivering custom analysis.
We help you cut through the wealth of data communities generate by developing deeper contextual understanding, richer insights and clearer guidance.
Deep respondent profiling and market mapping, granular analysis and competitive benchmarking provides a more consistent and clear view across all your community research activities.
So you can understand whether and how your products, services or potential initiatives meet market needs, compete, strengthen your brand position and deliver on your business goals.
And we can advise you on what action to take to address any challenges.
Harris Interactive is built on a rich heritage, leading edge solutions, state-of the art technology:
The tools and solutions you need to understand tomorrow blend award winning research and category expertise, best-in-class technology and flexible custom approaches.
We found from a recent survey of 562 men and women from around the UK, that nearly two-thirds felt there was more pressure in recent years to look good, and not surprisingly this was most strongly felt by women and those in the younger age groups (18-34 yrs).
We recently asked members of Harris Interactive’s online community, Your.Views, for their thoughts and feedback around driverless cars. Infographic here...
“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)
The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run. The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.
PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.
There are a number of areas where charities can benefit from using an online research community to understand their donors better and stay ahead of what’s next.
Communities are the perfect solution for engaged research with your target audience, but it is critical to ensure you are getting the valid answers you need to make informed business decisions. Understanding your community members and their relationship with your brand is key to ensuring the right people are answering the right surveys, and correctly interpreting their wider needs and expectations is vital when you’re spending your valuable budget based on their opinions.... Read More