Online Communities

 

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Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business.

Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels.  All seamlessly and efficiently implemented and managed under one-roof.

This gives you the speed, ease and cost effectiveness of your own real-time research platform and the expertise, value and impact of a full-service research partner.

Working smarter, delivering more

Our communities work smarter and harder for you.  We provide the thinking, guidance and tools to optimise your research activities and extract critical insights at the speed your business demands.
Your needs drive our approach, whether it’s the look, feel and functionality of the community site, the planning and prioritisation of initiatives, blending multiple data sources or delivering custom analysis.

Building beyond community data

We help you cut through the wealth of data communities generate by developing deeper contextual understanding, richer insights and clearer guidance.

Deep respondent profiling and market mapping, granular analysis and competitive benchmarking provides a more consistent and clear view across all your community research activities.
So you can understand whether and how your products, services or potential initiatives meet market needs, compete, strengthen your brand position and deliver on your business goals.
And we can advise you on what action to take to address any challenges.

A name you can trust

Harris Interactive is built on a rich heritage, leading edge solutions, state-of the art technology:

  • Award winning full service research heritage and category expertise
  • Pioneer of online panels and communities since the early 2000’s
  • Over 150 online communities around the world on our technology platform
  • Comprehensive community implementation and management infrastructure
  • Global respondent access panels
  • All under one roof!
Harris Interactive Communities: Deeper Richer Clearer Now
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Latest Event

Wednesday March 29, 2017

A Digital Premiere: the future of digital market research

Tsahi Ben Yosef
The Soho Hotel, 4 Richmond Mews, Soho, London W1D 3DH

A Digital Premiere: The future of digital market research

Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, will share his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This will include his latest thinking on in-app tracking for e-commerce, video and music consumption.

Additionally, we will be running informal client clinics on digital and automated innovations in research. These short sessions will explore how we are using technology to deliver faster, cost effective insights for our clients.

 

Agenda/Timings:
  • 08:30-09:00: Registration
  • 09:00-10:00: The Future of Digital Market Research
  • 10:00-11:00: Simultaneous Digital Research Clinics [15 mins] Coffee & Networking

 

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Clinics to include:

Clinic One – Concept Express  (Debbie Senior – VP Global Products & Automation)

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Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior will demonstrate just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.

 

Clinic Two – Harris 24  (Rhys Jones – UK Head of Products & Automation)

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Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones will provide a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.

 

Clinic Three – Online Communities  (Sabrina Qureshi – Head of Online Communities)

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Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.

 

Clinic Four – Digital Tracking Q&A  (Tsahi Ben Yosef – VP Digital Products)

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Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.

 

This event will take place at the five-star Soho Hotel in London on 29 March.

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ADDRESS: The Soho Hotel
4 Richmond Mews
Soho, London
W1D 3DH

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We hope you can join us on 29th March, 08:30 – 11:00.

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Tuesday February 28, 2017

Financial Services: How to better evaluate your service and product propositions

Michael Worledge - Head of Financial Services Research
Webinar

Join our Financial Services webinar on Tuesday 28th February – 1pm to hear more about our latest automated digital innovation – Concept ExpressTM – designed to save you time and money at the earlier stages of product development by evaluating your service and product propositions quickly and cost-effectively and helping you to make faster decisions about whether to take them forward to the next phase.

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Our experts will guide you through Concept Express showcasing its advantages through a live demonstration. So join us on the 28th February at 1pm and experience the benefits Concept Express can deliver to your service and product propositions testing. By attending you’ll learn how to:

  • Optimise your concepts and brand attributes before going live
  • Receive results within 24 hours from a general population sample in key markets 
  • Access real time reporting with KPI dashboard and analytics platform
  • Benefit from our experience of decades of concept testing best practice 

Presented by Michael Worledge – Head of Financial Services Research & Debbie Senior – VP Global Products and Automation.

About your presenters:

Michael-Worledge-1Michael Worledge heads up the Financial Services Research team and works closely with a range of clients in particular in the banking and insurance sectors, both B2B and B2C. In 2014 Michael established an ad-hoc qualitative syndicate focusing on ‘The Future of Insurance’ and is the author of the paper that was awarded the MRS Financial Services Research Award in 2012 with GIMRA (General Insurance Market Research Association).

 

Debbie Senior is Harris Europe’s first VP for Global Products and Automation. Debbie leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively.

 

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We hope you can join us on 28th February – 1pm.

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Communities Infographic - Our Approach

  • Online Communities Infographicimage

    The tools and solutions you need to understand tomorrow blend award winning research and category expertise, best-in-class technology and flexible custom approaches.

Expert

  • Online Communities Expert
    Sabrina Qureshi
    Head of Online Communities
    Sabrina specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement. Her focus is bringing together ground breaking tech and the best industry thinking to deliver invaluable insight that fuels growth. Across her market research career Sabrina has gained a vast range of sector knowledge including social and governmental, b2b and b2c, travel, media, consumer and tech. As a result she has built up a strong experience across all specialism areas in particular NPD, stakeholder and customer relationship management, brand and marketing communications.

What our clients say

  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

Further information

Case Studies

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Hilton Community

Communities are the perfect solution for engaged research with your target audience, but it is critical to ensure you are getting the valid answers you need to make informed business decisions. Understanding your community members and their relationship with your brand is key to ensuring the right people are answering the right surveys, and correctly interpreting their wider needs and expectations is vital when you’re spending your valuable budget based on their opinions.... Read More