PackTest Express



Packaging, which is often your ultimate touch point with consumers, is an important and strategic way to manage your brand portfolio.

Watch our short PackTest Express overview video

However, 95% of our every day decisions are fast, automatic, spontaneous and subconscious. So in a world full of alternative choices your product and packaging needs to quickly connect and stand out from the competitive crowd.

Using state-of-the-art methodology, and enhanced by behavioural science and technology, PackTest Express is an agile packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

Designed by Harris industry experts, based on decades of know-how; we are there to support you at every step, making it easy and giving you total confidence you’re asking the right questions of the right audience to get the insight you need.

PackTest Express works alone or alongside our agile concept testing service, Concept Express. Design, approach, and dashboard similarities create an easy to use solution for a systematic testing programme.

PackTest Express means you can make smart, impactful decisions faster and more cost effectively.

Contact us to find out more

Simply enter your name and email below, and a member of our PackTest Express team will contact you to arrange a meeting to explain more about PackTest Express and demonstrate how it could work for your organisation.

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Latest Event

Wednesday June 13, 2018

hi brands® – breakfast with the brands

8:45am - 10.30am
Museum of Brands - London

Where & When
The Museum of Brands (London)
Wednesday 13th June – 8.45am -10.30am

Harris Interactive invites you to “breakfast with the brands” at the fascinating Museum of Brands on Wednesday 13th June.

Join us as we share the latest results from our hi brands® index – to reveal the UK’s most sustainable brands; based on our ground-breaking research model for measuring brand sustainability.

Free to attend, this concise and insight filled breakfast briefing includes entry to the Museum of Brands which you can explore at your leisure after the session

For more details and to register

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Further Information

  • PackTest Expressimage

    PackTest Express is an agile, automated packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

  • Concept Express™image

    An agile concept testing service with fully automated results. Make faster decisions on product and service concepts

What clients say...

  • PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

  • “[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • “Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank