Packaging Research

Packaging, which is often your ultimate touch point with consumers, is an increasingly important and strategic way to manage your brand portfolio.

Harris Interactive offers a comprehensive suite of solutions to help you meet this challenge by:
  • Evaluating the health of your current packaging
  • Assessing the graphics, labels and structures of new package designs

Our collection of solutions blend leading edge online virtual shelf tools and in-store and central location methodologies with quantitative and qualitative research techniques – providing the critical point-in-time insights necessary to ensure that your packaging delivers in market.