Identify Needs and Screen Ideas

Coming up with new and successful product ideas can be both challenging and arduous.  At Harris Interactive, our category experts work with you to develop a deep understanding of your business needs and to identify the best methodologies and participants to provide you with creative and actionable ideas.

Regardless of the method or audience, we use a variety of qualitative, creative and projective techniques to facilitate the iterative exploration of ideas.  Underlying all of these approaches is a commitment to flexibility of discussion; to go where the ideas take us.

We’ll work with you to draw upon the best and most reliable sources of ideas for your needs whether those are category experts and innovators, creative consumers, or internal stakeholders.

Once we understand your precise business needs and the right participants for your ideation work, we can draw upon a range of ideation methods such as collaborative brainstorming workshops / discussion groups, a community panel, in-home or user observations, or even online discussion boards.

Because of our structure within Harris Interactive, we are able to provide a consultative approach, project customisation, and innovations typically associated with a boutique qualitative shop, alongside the resources, efficiencies, and reach associated with a larger marketing research firm such as Harris Interactive.

Our goal regardless of method or audience is to emerge from the process with more than just some general ideas, but with well-formed concepts suitable for more quantitative testing and screening, allowing your product development process to work smoothly and efficiently.

Success early in the product development cycle gives you a better chance of developing products and services that meet market demands. However, consumer input isn’t always available due to budget and time constraints, so important decisions are driven by internal review.

With Harris Interactive’s Express products, this is no longer an issue because you can quickly and cost-effectively assess your new product or service needs amongst your consumer audience and we’ll highlight where you need to focus your effort and investment.

IdeaNeed Diagram

 

For further information, please contact your usual contact manager or call us at +44 (0)20 8832 1600.

 

 

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