New Product Development

Product & Service Development: The NPD Journey

Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.

Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle. Customer centricity and time to market acceleration are at its heart.  This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.

NDP Express range

From ideation through to product launch, you have the flexibility of choice to suit your needs, timescales, and budget.

  • Uncover the most important unmet or evolving needs that could be addressed by a new or enhanced product or service
  • Evaluate and screen numerous early-stage ideas to determine the most relevant ones to develop further
  • Test specific, detailed concepts to identify the winner/s to take to market
  • Optimise the most impactful mix of features, benefits, pricing and packaging
  • Trial developed products/services prior to launch to maximise their impact/take up
  • You can access our high quality, quick turnaround Express products and/or our complex fully bespoke solutions.
  • Blend qualitative and quantitative insights.
  • Access the same or different groups of target consumers.
  • Use ad-hoc or in a planned and integrated way through a systematic programme, benefitting from our consistent metrics for benchmarking.
  • Whatever combination you choose you’ll always receive a consistent, quality approach and service that is built on industry best practice.
  • Lean on our research and category experts at any stage in the process, through planning, implementation, management and analysis.
  • And involve your stakeholders in the entire process, including real-time immersion in the consumer discussions and surveys, to maximise input and understanding; and save time on reporting and action planning.

Harris Interactive NPD Express – for quality and easy end-to-end insights that flex to your needs.

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For More Information

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    Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.

  • Choice Expressimage

    Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd

  • Need Express and Idea Expressimage

    Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.