Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.
Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle. Customer centricity and time to market acceleration are at its heart. This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.
From ideation through to product launch, you have the flexibility of choice to suit your needs, timescales, and budget.
Harris Interactive NPD Express – for quality and easy end-to-end insights that flex to your needs.
Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.
Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd
Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.