By this stage, you will have developed a number of product ideas and are likely looking to move to concept testing and…
We offer two routes to concept testing:
Whatever your need, we will help you agree on the best approach for your study based on the decisions you need to make.
Output for such a study will focus on concept performance versus a benchmark product or our guideline norms, all presented concisely and clearly to ensure you are confident in making the right decisions for the next stages.
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank
PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.
Head of Brand Development - Yeo Valley Family Farm