By this stage, you will have developed a number of product ideas and are likely looking to move to concept testing and…
We offer two routes to concept testing:
Whatever your need, we will help you agree on the best approach for your study based on the decisions you need to make.
Output for such a study will focus on concept performance versus a benchmark product or our guideline norms, all presented concisely and clearly to ensure you are confident in making the right decisions for the next stages.
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank