A powerful technique for measuring consumer preferences and trade-offs for different product and service features, benefits and prices, to optimise the right combination to drive stronger purchase levels.
Choice Express is a standardised, yet high quality, actionable solution, designed by our experts to save you time and money in set-up and delivery.
Choice Express is built on years of best practice research expertise. At the end of the survey clients receive a simulator enabling them to run many different ‘what if’ scenarios. Our methodologists and experts will help to interpret the output and what it means for your business.
Contact us to find out more
Simply enter your name and email below, and a member of our Choice Express team will contact you to arrange a meeting to explain more about PackTest Express and demonstrate how it could work for your organisation.
Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd
PackTest Express is an agile, automated packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.
An agile concept testing service with fully automated results. Make faster decisions on product and service concepts
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank