Choice Express



A powerful technique for measuring consumer preferences and trade-offs for different product and service features, benefits and prices, to optimise the right combination to drive stronger purchase levels.

Choice Express is a standardised, yet high quality, actionable solution, designed by our experts to save you time and money in set-up and delivery.

  • It can be delivered in around one week at half the price of a bespoke option.
  • Find out which features influence choice and are necessary vs desired.
  • What the optimal feature/price combination is.
  • How much consumers will pay for a new feature.
  • What the uplift in a new introduction will be/check it doesn’t cannibalise the current line.
  • How your offer compares against key competing brands.

Choice Express is built on years of best practice research expertise. At the end of the survey clients receive a simulator enabling them to run many different ‘what if’ scenarios. Our methodologists and experts will help to interpret the output and what it means for your business.



Contact us to find out more

Simply enter your name and email below, and a member of our Choice Express team will contact you to arrange a meeting to explain more about PackTest Express and demonstrate how it could work for your organisation.






Latest Event

Wednesday June 13, 2018

hi brands® – breakfast with the brands

8:45am - 10.30am
Museum of Brands - London

Where & When
The Museum of Brands (London)
Wednesday 13th June – 8.45am -10.30am

Harris Interactive invites you to “breakfast with the brands” at the fascinating Museum of Brands on Wednesday 13th June.

Join us as we share the latest results from our hi brands® index – to reveal the UK’s most sustainable brands; based on our ground-breaking research model for measuring brand sustainability.

Free to attend, this concise and insight filled breakfast briefing includes entry to the Museum of Brands which you can explore at your leisure after the session

For more details and to register



Further Information

  • Choice Expressimage

    Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd

  • PackTest Expressimage

    PackTest Express is an agile, automated packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

  • Concept Express™image

    An agile concept testing service with fully automated results. Make faster decisions on product and service concepts

What clients say...

  • PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

  • “[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • “Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank