New Product Development

 

Product & Service Development : The NPD Journey

Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.

Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a flexible suite of traditional and innovative solutions designed to help you meet the unique challenges of today’s marketplace.

  • Which of your new ideas are most engaging and interesting to buyers and thus should move forward for future development?
  • How large is the market for your new product(s)? Does it consist primarily of people who use your brand already?
  • Which features must your product have? Which elements can make it a truly unique and appealing offer?
  • How should you package your product so as to maximise shelf appeal?
  • What is the best pricing strategy to follow?
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Expert

  • Lucia Juliano
    Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

What our clients say

  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.