New Product Development

 

Product & Service Development: The NPD Journey

Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.

Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle. Customer centricity and time to market acceleration are at its heart.  This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.

NDP Express range

From ideation through to product launch, you have the flexibility of choice to suit your needs, timescales, and budget.

  • Uncover the most important unmet or evolving needs that could be addressed by a new or enhanced product or service
  • Evaluate and screen numerous early-stage ideas to determine the most relevant ones to develop further
  • Test specific, detailed concepts to identify the winner/s to take to market
  • Optimise the most impactful mix of features, benefits, pricing and packaging
  • Trial developed products/services prior to launch to maximise their impact/take up
  • You can access our high quality, quick turnaround Express products and/or our complex fully bespoke solutions.
  • Blend qualitative and quantitative insights.
  • Access the same or different groups of target consumers.
  • Use ad-hoc or in a planned and integrated way through a systematic programme, benefitting from our consistent metrics for benchmarking.
  • Whatever combination you choose you’ll always receive a consistent, quality approach and service that is built on industry best practice.
  • Lean on our research and category experts at any stage in the process, through planning, implementation, management and analysis.
  • And involve your stakeholders in the entire process, including real-time immersion in the consumer discussions and surveys, to maximise input and understanding; and save time on reporting and action planning.

Harris Interactive NPD Express – for quality and easy end-to-end insights that flex to your needs.

 

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Expert

  • Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

What our clients say

  • PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • “[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

  • “Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank

Digital Research Solutions

  • Concept and PackTest Expressimage

    Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.

  • Need Express and Idea Expressimage

    Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.

  • Choice Expressimage

    Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd