Mobile

 
Smartphones are a part of daily life, offering brands a different opportunity to engage with their target audiences whilst they are on-the-go and capturing their in-the-moment feedback.

We can recruit from your customer database, from your online/ mobile community, the Toluna online panel, or via a short code/QR code.  Surveys can be completed via email or mobile app, in some cases triggered through geo-location/geo-fencing.

We help our clients to conduct:
  • Real time customer journey and decision making influences whilst on the path to purchase
  • In the moment customer satisfaction/engagement surveys ranging from in-store browsing/purchase, in-branch transactions, food/drink consumption, staying at a hotel, travelling by train/airline, and visiting a leisure attraction/event.  The survey can be completed post an experience or location triggered.
  • In the moment surveys capturing data on where people go (can be done with passive tracking with permission), what they buy, how much they spend, and scanning of receipts/uploading of photos
  • Store retail audits of POS/shelf/promotions/brands/packaging or service led elements via customers or interviewers
  • Mobile and digital ad testing including impact and effectiveness and building benchmarks
  • Product usage/testing via diary notes of product use (what, when, how, why, which brands) and sharing photos of products and lifestyle context
  • Test usability and ease of purchasing from an online site via a mobile ‘phone
  • Location triggered survey triggered to gauge awareness/reaction to a billboard/instreet/instore ad or promotions
  • Surveys amongst frequent travellers whether consumer or business in situ
  • Employee engagement/pulse surveys amongst non-office based people
  • Opinions and satisfaction with attendance at business conferences/events
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Expert

  • Debbie-Senior-1
    Debbie Senior
    Vice President - Global Products and Automation
    Debbie is Harris Europe’s first VP for Global Products and Automation. She leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively. This includes developing, launching, and evolving new products to meet ongoing market needs, including Concept Express, Harris 24, Employee Power, and custom dashboards in 2016. These are already enabling our clients to take quicker decisions from the insights we provide, and ensure our focus is firmly on client service, efficient delivery, and adding value. In 2017, Debbie will continue to expand our automated product and reporting suite, including working with our new Permission-based Digital Tracking team on an exciting initiative. She previously headed up automation and stakeholder research within our UK business. In the past she played a key role in creating MRS Mystery Shopping best practice, her work has been shortlisted for MRS Awards, and she won a Queens Award for International Trade whilst at BPRI, a WPP company. She has 20 years of experience in the research industry.

Testimonials

  • Harris Interactive were able to deliver an excellent report to a challenging deadline and I would have no hesitation in recommending them for future work.