The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?
Harris Interactive has developed a new brand health management framework, hi brands®, which uniquely offers brand managers the more forward-looking measure of brand sustainability.
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. hi brands® combines measures of your brand’s equity, with your brand’s future relevance and vitality to provide a strong indication of brand sustainability.
Improving your brand’s sustainability score will:
To deliver a step change in your brand’s sustainability contact our experts today to:
Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.
We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.
You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.
Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead
Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself
PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community
Cinema Room, Soho Hotel
4 Richmond Mews