The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?
Harris Interactive has developed a new brand health management framework, hi brands®, which uniquely offers brand managers the more forward-looking measure of brand sustainability.
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. hi brands® combines measures of your brand’s equity, with your brand’s future relevance and vitality to provide a strong indication of brand sustainability.
Improving your brand’s sustainability score will:
To deliver a step change in your brand’s sustainability contact our experts today to:
Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.