The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?
Harris Interactive has developed a new brand health management framework, hi brands®, which uniquely offers brand managers the more forward-looking measure of brand sustainability.
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. hi brands® combines measures of your brand’s equity, with your brand’s future relevance and vitality to provide a strong indication of brand sustainability.
Improving your brand’s sustainability score will:
To deliver a step change in your brand’s sustainability contact our experts today to:
Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.
Consumers now use an ever-increasing number of digital and social channels and platforms to buy products and services, watch videos and programme content, listen to music, and communicate with others.
From 2017, Harris Interactive will evolve our permission based digital tracking offer that passively gathers behavioural data in real time, providing a more accurate reflection of consumer pathways to purchase and/or their consumption of entertainment content.
Join us on 29 March from 08:30-11:00 at London’s five-star Soho Hotel for a complimentary breakfast briefing to be at the cutting edge of how permission based digital tracking could help you.
Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, will share his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This will include his latest thinking on in-app tracking for e-commerce, video and music consumption.
Additionally, we will be running informal client clinics on digital and automated innovations in research. These short sessions will explore how we are using technology to deliver faster, cost effective insights for our clients.
Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior will demonstrate just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.
Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones will provide a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.
Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.
This event will take place at the five-star Soho Hotel in London on 29 March.
ADDRESS: The Soho Hotel
4 Richmond Mews
We hope you can join us on 29th March, 08:30 – 11:00.