The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?

Harris Interactive has developed a new brand health management framework, hi brands®, which uniquely offers brand managers the more forward-looking measure of brand sustainability.

Building a successful and sustainable brand

Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. hi brands® combines measures of your brand’s equity, with your brand’s future relevance and vitality to provide a strong indication of brand sustainability.

How sustainable is your brand?

hi brands®:

  • identifies the relative strength and weaknesses of your brands across all sustainability measures
  • provides clear, actionable insight and direction to brand owners
  • enables you to better manage brand critical activities to positively influence your brand’s sustainability score

Improving your brand’s sustainability score will:

  • improve the health of your brand and increase the likelihood of consideration and purchase – now and into the future.
Find out more

To deliver a step change in your brand’s sustainability contact our experts today to:

  • find out more about the hi brands® study
  • get your brand added to the next wave of research
  • ask for your category data we hold
  • talk to us to explore if the framework can be incorporated into your existing brand tracking programme.

Further information

  • hi brands™image

    Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.

Latest Events

Wednesday March 29, 2017

A Digital Premiere: the future of digital market research

Tsahi Ben Yosef
The Soho Hotel, 4 Richmond Mews, Soho, London W1D 3DH

A Digital Premiere: The future of digital market research

Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, will share his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This will include his latest thinking on in-app tracking for e-commerce, video and music consumption.

Additionally, we will be running informal client clinics on digital and automated innovations in research. These short sessions will explore how we are using technology to deliver faster, cost effective insights for our clients.


  • 08:30-09:00: Registration
  • 09:00-10:00: The Future of Digital Market Research
  • 10:00-11:00: Simultaneous Digital Research Clinics [15 mins] Coffee & Networking




Clinics to include:

Clinic One – Concept Express  (Debbie Senior – VP Global Products & Automation)


Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior will demonstrate just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.


Clinic Two – Harris 24  (Rhys Jones – UK Head of Products & Automation)


Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones will provide a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.


Clinic Three – Online Communities  (Sabrina Qureshi – Head of Online Communities)


Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.


Clinic Four – Digital Tracking Q&A  (Tsahi Ben Yosef – VP Digital Products)


Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.


This event will take place at the five-star Soho Hotel in London on 29 March.


ADDRESS: The Soho Hotel
4 Richmond Mews
Soho, London


We hope you can join us on 29th March, 08:30 – 11:00.

Tuesday February 28, 2017

Financial Services: How to better evaluate your service and product propositions

Michael Worledge - Head of Financial Services Research

Join our Financial Services webinar on Tuesday 28th February – 1pm to hear more about our latest automated digital innovation – Concept ExpressTM – designed to save you time and money at the earlier stages of product development by evaluating your service and product propositions quickly and cost-effectively and helping you to make faster decisions about whether to take them forward to the next phase.


Our experts will guide you through Concept Express showcasing its advantages through a live demonstration. So join us on the 28th February at 1pm and experience the benefits Concept Express can deliver to your service and product propositions testing. By attending you’ll learn how to:

  • Optimise your concepts and brand attributes before going live
  • Receive results within 24 hours from a general population sample in key markets 
  • Access real time reporting with KPI dashboard and analytics platform
  • Benefit from our experience of decades of concept testing best practice 

Presented by Michael Worledge – Head of Financial Services Research & Debbie Senior – VP Global Products and Automation.

About your presenters:

Michael-Worledge-1Michael Worledge heads up the Financial Services Research team and works closely with a range of clients in particular in the banking and insurance sectors, both B2B and B2C. In 2014 Michael established an ad-hoc qualitative syndicate focusing on ‘The Future of Insurance’ and is the author of the paper that was awarded the MRS Financial Services Research Award in 2012 with GIMRA (General Insurance Market Research Association).


Debbie Senior is Harris Europe’s first VP for Global Products and Automation. Debbie leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively.



We hope you can join us on 28th February – 1pm.