Today’s market place is typified by brands seeking to differentiate themselves, keen to explore new market opportunities, and determined to identify and communicate unmet consumer needs in pursuit of competitive advantage.
The most powerful marketing strategies succeed in motivating people at the deepest levels of values and emotions, and give visible ‘reasons to believe’ via clear product features and benefits.
Our consultancy approach, successfully combines a knowledge of market research techniques, deep sector understanding, brand strategy and communication know-how and robust marketing insight to enable you to answer all these questions. The approach gives you everything you will need to define your future brand strategy and communication activities.
We thoroughly investigate the critical steps necessary for developing your brand strategy:
In support of this activity we implement some creative ‘tools’ within our portfolio such as consumer connection, needs mapping, segment and brand footprints as well as brand linkage.
To understand how to build a positioning, we study consumer perception and motivation following the maxim:
“Persuade rationally, motivate emotionally”