Experience has taught us that every client is unique, and every problem is specific . As a result Harris Interactive Brand Communications Research focuses on providing clients with truly actionable insights by taking a holistic consultancy approach. By carefully assessing the underlying research challenge, we appropriately select and blend proven tools and techniques to deliver a joined-up solution to meet our clients’ particular requirements.
A brand and communication framework which is grounded in behavioural economics. It offers you an unparalleled understanding of how consumers make brand-based decisions
Touchpoint modelling distinguishes the brand effects of different marketing actions as well as true effectiveness of different media. It empowers you to allocate resources more effectively and deliver greater bang for your marketing buck
Mapping the relevancy of your brand positioning to the needs of customers within the marketplace. It enables you to effectively evaluate future growth strategies
A senior brand and communications consultant is assigned to each project help design the best approach to address your research issue, as well as deliver actionable insight beyond standard charts and data. The Consultant works closely with all stakeholders, helping you to understand the results and most importantly, giving you a direction on how to solve the key issues the research reveals.
Where & When
The Museum of Brands (London)
Wednesday 13th June – 8.45am -10.30am
Harris Interactive invites you to “breakfast with the brands” at the fascinating Museum of Brands on Wednesday 13th June.
Join us as we share the latest results from our hi brands® index – to reveal the UK’s most sustainable brands; based on our ground-breaking research model for measuring brand sustainability.
Free to attend, this concise and insight filled breakfast briefing includes entry to the Museum of Brands which you can explore at your leisure after the session
For more details and to register
Thank you for the terrific presentation today. Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”