Brands & Communication

 

Our brand and communications research expertise covers a wide range of areas helping you to:

  • Better understand your general category and market: Market Segmentation & Targeting
  • Develop your brand positioning: Brand Strategy Development
  • Manage your brand portfolio: Brand Portfolio Management
  • Track your brand and communications: Brand Health & Brand Tracking
  • Evolve your communications: Brand Communication Research

Our approach:

Experience has taught us that every client is unique, and every problem is specific . As a result Harris Interactive Brand Communications Research focuses on providing clients with truly actionable insights by taking a holistic consultancy approach. By carefully assessing the underlying research challenge, we appropriately select and blend proven tools and techniques to deliver a joined-up solution to meet our clients’ particular requirements.

What we offer that makes us different:

A brand and communication framework which is grounded in behavioural economics. It offers you an unparalleled understanding of how consumers make brand-based decisions

Touchpoint modelling distinguishes the brand effects of different marketing actions as well as true effectiveness of different media. It empowers you to allocate resources more effectively and deliver greater bang for your marketing buck

Mapping the relevancy of your brand positioning to the needs of customers within the marketplace. It enables you to effectively evaluate future growth strategies

How we work:

A senior brand and communications consultant is assigned to each project help design the best approach to address your research issue, as well as deliver actionable insight beyond standard charts and data. The Consultant works closely with all stakeholders, helping you to understand the results and most importantly, giving you a direction on how to solve the key issues the research reveals.

Some questions we help to answer:
  • Where is the best market opportunity?
  • Who is my target audience?
  • How can I develop a differentiated brand strategy?
  • Which consumer needs should I focus on?
  • How do I become relevant to the lives of my target audience?
  • How strong is my brand now and how can I make it stronger?
  • Is my brand architecture right?
  • What should I communicate to my customers?
  • How should I communicate it? What is the most effective and efficient way?
  • …and many more
Share

Latest Events

Wednesday June 28, 2017

Introducing PopUP Communities from Harris Interactive

Harris Interactive
Cinema Room, Soho Hotel, 4 Richmond Mews, London W1D 3DH

Join Us to Snap, Crackle and PopUP:  

We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.

You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.

Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead

Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself

PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community

 

Location:

Cinema Room, Soho Hotel

4 Richmond Mews

London

W1D 3DH

(View Map)

 

register-now-button[1]

PopUpCommunitiesLogo_DraftsForInvite_v1F

Share

Expert

  • Lida-Walsh-1
    Lida Walsh
    Senior Consultant, Brand & Marketing
    Lida has over two decades experience within brand and advertising research areas, focusing mainly on brand positioning and brand strategy, brand/advertising tracking, communication pre-testing and brand communications strategy development. Her main responsibility with Harris Interactive is advising on the design of branding projects and ensuring that actionable brand insights are delivered across all Harris Interactive sectors to clients. Lida’s experience is within global, large scale studies, delivering insight to brand strategies within various markets and regions. Lida has a comprehensive list of blue chips clients working with during her working life. In the past she worked in Advertising, Brand consultancy as well as Research Agency.

What our clients say

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”