Brands & Communication


Our brand and communications research expertise covers a wide range of areas helping you to:

  • Better understand your general category and market: Market Segmentation & Targeting
  • Develop your brand positioning: Brand Strategy Development
  • Manage your brand portfolio: Brand Portfolio Management
  • Track your brand and communications: Brand Health & Brand Tracking
  • Evolve your communications: Brand Communication Research

Our approach:

Experience has taught us that every client is unique, and every problem is specific . As a result Harris Interactive Brand Communications Research focuses on providing clients with truly actionable insights by taking a holistic consultancy approach. By carefully assessing the underlying research challenge, we appropriately select and blend proven tools and techniques to deliver a joined-up solution to meet our clients’ particular requirements.

What we offer that makes us different:

A brand and communication framework which is grounded in behavioural economics. It offers you an unparalleled understanding of how consumers make brand-based decisions

Touchpoint modelling distinguishes the brand effects of different marketing actions as well as true effectiveness of different media. It empowers you to allocate resources more effectively and deliver greater bang for your marketing buck

Mapping the relevancy of your brand positioning to the needs of customers within the marketplace. It enables you to effectively evaluate future growth strategies

How we work:

A senior brand and communications consultant is assigned to each project help design the best approach to address your research issue, as well as deliver actionable insight beyond standard charts and data. The Consultant works closely with all stakeholders, helping you to understand the results and most importantly, giving you a direction on how to solve the key issues the research reveals.

Some questions we help to answer:
  • Where is the best market opportunity?
  • Who is my target audience?
  • How can I develop a differentiated brand strategy?
  • Which consumer needs should I focus on?
  • How do I become relevant to the lives of my target audience?
  • How strong is my brand now and how can I make it stronger?
  • Is my brand architecture right?
  • What should I communicate to my customers?
  • How should I communicate it? What is the most effective and efficient way?
  • …and many more

Latest Events

Tuesday February 27, 2018 through February 27, 2018

Webinar: How to evaluate your product packaging more quickly and cost effectively

Lucia Juliano - Head of Consumer Research

Join our webinar at 11.30am on 27th February to hear more about our latest automated digital innovation – PackTest Express – designed to save you time and money during product development by evaluating your packaging concepts quickly and cost-effectively and helping you to make faster decisions about which design to move forward to the next phase.


27.02.2018 | 11:30 AM GMT



Our experts will guide you through PackTest Express showcasing its advantages through a live demonstration. Join us and experience the benefits PackTest Express can deliver to your pack testing including:

• Speed and reach
Our global online panel delivers results within 24 hours from a general population sample in key markets (up to 5 days for targeted audiences). Ready to go live in 40+ countries for up to 8 pack designs.

• Real time reporting
Access your results in real time via a KPI dashboard and editable powerpoint, enabling you to quickly communicate results to key stakeholders. Interrogate your data further using our analytics platform.

• Sector expertise support
To optimise your concepts and brand attributes before going live. Our sector experts will guide you to launch a packaging test of the highest quality.

• Confidence in our approach
PackTest Express was created using decades of best practice so you can be confident of the metrics we include to assess if your pack design is credible, new and different and whether your target audience like it.


27.02.2018 | 11:30 AM GMT



About the presenter

Lucia JulianoLucia Juliano joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.



  • Lida-Walsh-1
    Lida Walsh
    Senior Consultant, Brand & Marketing
    Lida has over two decades experience within brand and advertising research areas, focusing mainly on brand positioning and brand strategy, brand/advertising tracking, communication pre-testing and brand communications strategy development. Her main responsibility with Harris Interactive is advising on the design of branding projects and ensuring that actionable brand insights are delivered across all Harris Interactive sectors to clients. Lida’s experience is within global, large scale studies, delivering insight to brand strategies within various markets and regions. Lida has a comprehensive list of blue chips clients working with during her working life. In the past she worked in Advertising, Brand consultancy as well as Research Agency.

What our clients say

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”