Brands & Communication

 

Our brand and communications research expertise covers a wide range of areas helping you to:

  • Better understand your general category and market: Market Segmentation & Targeting
  • Develop your brand positioning: Brand Strategy Development
  • Manage your brand portfolio: Brand Portfolio Management
  • Track your brand and communications: Brand Health & Brand Tracking
  • Evolve your communications: Brand Communication Research

Our approach:

Experience has taught us that every client is unique, and every problem is specific . As a result Harris Interactive Brand Communications Research focuses on providing clients with truly actionable insights by taking a holistic consultancy approach. By carefully assessing the underlying research challenge, we appropriately select and blend proven tools and techniques to deliver a joined-up solution to meet our clients’ particular requirements.

What we offer that makes us different:

A brand and communication framework which is grounded in behavioural economics. It offers you an unparalleled understanding of how consumers make brand-based decisions

Touchpoint modelling distinguishes the brand effects of different marketing actions as well as true effectiveness of different media. It empowers you to allocate resources more effectively and deliver greater bang for your marketing buck

Mapping the relevancy of your brand positioning to the needs of customers within the marketplace. It enables you to effectively evaluate future growth strategies

How we work:

A senior brand and communications consultant is assigned to each project help design the best approach to address your research issue, as well as deliver actionable insight beyond standard charts and data. The Consultant works closely with all stakeholders, helping you to understand the results and most importantly, giving you a direction on how to solve the key issues the research reveals.

Some questions we help to answer:
  • Where is the best market opportunity?
  • Who is my target audience?
  • How can I develop a differentiated brand strategy?
  • Which consumer needs should I focus on?
  • How do I become relevant to the lives of my target audience?
  • How strong is my brand now and how can I make it stronger?
  • Is my brand architecture right?
  • What should I communicate to my customers?
  • How should I communicate it? What is the most effective and efficient way?
  • …and many more
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Expert

  • Lida-Walsh-1
    Lida Walsh
    Senior Consultant, Brand & Marketing
    Lida has over two decades experience within brand and advertising research areas, focusing mainly on brand positioning and brand strategy, brand/advertising tracking, communication pre-testing and brand communications strategy development. Her main responsibility with Harris Interactive is advising on the design of branding projects and ensuring that actionable brand insights are delivered across all Harris Interactive sectors to clients. Lida’s experience is within global, large scale studies, delivering insight to brand strategies within various markets and regions. Lida has a comprehensive list of blue chips clients working with during her working life. In the past she worked in Advertising, Brand consultancy as well as Research Agency.

What our clients say

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”