Reports

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  • The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, closely followed by this year's Eurovision Song Contest.
  • Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.
  • Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly
  • Over 7 out of 10 (72%) respondents consume a soft drink weekly (or more often), with 37% claiming they consume at least one a day.
  • The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
  • A quarter of UK adults are planning to reduce the amount of meat they eat across the next 12 months. This is highest amongst the under 35s
  • With retailers stocking an ever-increasing volume of grooming products for men, this report considers how they think they look and what products they use.
  • Just under one fifth (18%) of respondents are trying to eat more protein, with males and younger consumers (18-44) significantly more likely to be doing so.
  • Over three in ten (31%) regularly eat ice cream, with males more likely to eat ice cream on a more regular basis.
  • TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.