Customer Power

Customer-Power-(GENERIC)-RGBCustomer Power provides competitor benchmarking trends and insight about consumer relationships and experiences, helping brands to make sense of the ever-changing world. It is nationally representative of the UK population aged 18+. Brands can pay for access to data for their own sector, multiple sectors, or best in class brands across sector, through an online reporting platform. 

New

hi brands logoCustomer Power also contains key metrics from our new brand sustainability model hi brands™; addressing brand future relevance and vitality.  We now have a clear customer read on customer relationship and experience strengths and weaknesses for each brand (important for retention), as well as how sustainable those brands are for the future (important for acquisition).  As a special promotion, this additional insight is currently included in our standard pricing.

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Example of a Bespoke Report to buy

  • Customer Power Bankingimage

    Report Sample
    Measuring customer relationships in detail across the banking sector, this document provides sample coverage from the latest Customer Power Banking report - published January 2016

Free Sector Summary Reports

  • Customer Power Airlinesimage

    Summary Report
    Strengths and weaknesses of airline brand relationships; who is best in class and why; what matters most to customers...

  • Customer Power Hotelsimage

    Summary Report
    How well hotels perform on what matters most to customers; which are best in class and why: drivers of trust and uniqueness...

  • Customer Power Mobileimage

    Summary Report
    The nature of mobile operator – customer relationships; what operators need to do differently to meet customer needs; awareness and appeal of Smart Home...

  • Customer Power Supermarketsimage

    Summary Report
    Which supermarkets have the strongest relationships with shoppers; key drivers of shopper loyalty; the impact of discounters

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

Latest Event

Expert

  • Lida Walsh
    Senior Consultant, Brand & Marketing
    Lida has over two decades experience within brand and advertising research areas, focusing mainly on brand positioning and brand strategy, brand/advertising tracking, communication pre-testing and brand communications strategy development. Her main responsibility with Harris Interactive is advising on the design of branding projects and ensuring that actionable brand insights are delivered across all Harris Interactive sectors to clients. Lida’s experience is within global, large scale studies, delivering insight to brand strategies within various markets and regions. Lida has a comprehensive list of blue chips clients working with during her working life. In the past she worked in Advertising, Brand consultancy as well as Research Agency.

Latest Videos

  • Banking Customer Relationships
    Banking Customer Relationships
    This video looks at whether consumers have the relationship they want with their bank, how it makes them feel, who the best banks are and why, and how banking compares with other sectors.
    • Banking
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Financial Services
    • Video
  • Mobile
    Mobile
    This session will be of interest to anyone in a consumer insights or consumer experience role within the mobile communications sector.
    • Customer Experience
    • Customer Power
    • Mobile Customer Experience
    • Mobile Trends
  • Pay TV
    Pay TV
    Customer Power is a programme of research from Harris Interactive UK. Here we put the PayTV sector under the spotlight.
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Pay TV
    • Video