Customer Power

Customer-Power-(GENERIC)-RGBCustomer Power provides competitor benchmarking trends and insight about consumer relationships and experiences, helping brands to make sense of the ever-changing world. It is nationally representative of the UK population aged 18+. Brands can pay for access to data for their own sector, multiple sectors, or best in class brands across sector, through an online reporting platform. 

New for 2016

hi brands logoCustomer Power also contains key metrics from our new brand sustainability model hi brands™; addressing brand future relevance and vitality.  We now have a clear customer read on customer relationship and experience strengths and weaknesses for each brand (important for retention), as well as how sustainable those brands are for the future (important for acquisition).  As a special promotion, this additional insight is currently included in our standard pricing.

FURTHER INFORMATION

Please use our pricing tool to choose the options that meet your needs.Cost-tool-1

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Example of a Bespoke Report to buy

  • Customer Power Bankingimage

    Report Sample
    Measuring customer relationships in detail across the banking sector, this document provides sample coverage from the latest Customer Power Banking report - published January 2016

Free Sector Summary Reports

  • Customer Power Airlinesimage

    Summary Report
    Strengths and weaknesses of airline brand relationships; who is best in class and why; what matters most to customers...

  • Customer Power Hotelsimage

    Summary Report
    How well hotels perform on what matters most to customers; which are best in class and why: drivers of trust and uniqueness...

  • Customer Power Mobileimage

    Summary Report
    The nature of mobile operator – customer relationships; what operators need to do differently to meet customer needs; awareness and appeal of Smart Home...

  • Customer Power Supermarketsimage

    Summary Report
    Which supermarkets have the strongest relationships with shoppers; key drivers of shopper loyalty; the impact of discounters

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

Latest Event

Wednesday June 28, 2017

Introducing PopUP Communities from Harris Interactive

Harris Interactive
Cinema Room, Soho Hotel, 4 Richmond Mews, London W1D 3DH

Join Us to Snap, Crackle and PopUP:  

We would love you to join us on 28th June from 08:30-11:00 to discover how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.

You’ll get the full experience of being a real participant, as well as hear from special guests about how a PopUP community helped them get to the crux of a pertinent topic.

Snap: Hear what the fuss is all about and what’s so great about PopUP Communities. A little about the abilities of the tool and why brands are already using PopUP communities to help them get ahead

Crackle: Hear how our special guest was able to get deeper insight via PopUP Communities and what their experience was with the tool itself

PopUP: Visit the pods and join in the live demo to see what it’s really like for a participant on the other side. Plus, hear about our other tools, running 24 hour turnaround quant surveys, tapping into our live chat tool, or opening a discussion forum to support your insight via our own Harris Community

 

Location:

Cinema Room, Soho Hotel

4 Richmond Mews

London

W1D 3DH

(View Map)

 

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Expert

  • Debbie-Senior-1
    Debbie Senior
    Vice President - Global Products and Automation
    Debbie is Harris Europe’s first VP for Global Products and Automation. She leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively. This includes developing, launching, and evolving new products to meet ongoing market needs, including Concept Express, Harris 24, Employee Power, and custom dashboards in 2016. These are already enabling our clients to take quicker decisions from the insights we provide, and ensure our focus is firmly on client service, efficient delivery, and adding value. In 2017, Debbie will continue to expand our automated product and reporting suite, including working with our new Permission-based Digital Tracking team on an exciting initiative. She previously headed up automation and stakeholder research within our UK business. In the past she played a key role in creating MRS Mystery Shopping best practice, her work has been shortlisted for MRS Awards, and she won a Queens Award for International Trade whilst at BPRI, a WPP company. She has 20 years of experience in the research industry.

Latest Videos

  • Banking Customer Relationships
    Banking Customer Relationships
    This video looks at whether consumers have the relationship they want with their bank, how it makes them feel, who the best banks are and why, and how banking compares with other sectors.
    • Banking
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Financial Services
    • Video
  • Mobile
    Mobile
    This session will be of interest to anyone in a consumer insights or consumer experience role within the mobile communications sector.
    • Customer Experience
    • Customer Power
    • Mobile Customer Experience
    • Mobile Trends
  • Pay TV
    Pay TV
    Customer Power is a programme of research from Harris Interactive UK. Here we put the PayTV sector under the spotlight.
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Pay TV
    • Video