Customer Power provides competitor benchmarking trends and insight about consumer relationships and experiences, helping brands to make sense of the ever-changing world. It is nationally representative of the UK population aged 18+. Brands can pay for access to data for their own sector, multiple sectors, or best in class brands across sector, through an online reporting platform.
Customer Power also contains key metrics from our new brand sustainability model hi brands™; addressing brand future relevance and vitality. We now have a clear customer read on customer relationship and experience strengths and weaknesses for each brand (important for retention), as well as how sustainable those brands are for the future (important for acquisition). As a special promotion, this additional insight is currently included in our standard pricing.
Please use our pricing tool to choose the options that meet your needs.
Bringing you closer to your customers - staying ahead of your competitors
Includes methodology, sectors/categories covered, brands listed, base sizes and more...
Consumers now use an ever-increasing number of digital and social channels and platforms to buy products and services, watch videos and programme content, listen to music, and communicate with others.
From 2017, Harris Interactive will evolve our permission based digital tracking offer that passively gathers behavioural data in real time, providing a more accurate reflection of consumer pathways to purchase and/or their consumption of entertainment content.
Join us on 29 March from 08:30-11:00 at London’s five-star Soho Hotel for a complimentary breakfast briefing to be at the cutting edge of how permission based digital tracking could help you.
Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, will share his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This will include his latest thinking on in-app tracking for e-commerce, video and music consumption.
Additionally, we will be running informal client clinics on digital and automated innovations in research. These short sessions will explore how we are using technology to deliver faster, cost effective insights for our clients.
Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior will demonstrate just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.
Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones will provide a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.
Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.
This event will take place at the five-star Soho Hotel in London on 29 March.
ADDRESS: The Soho Hotel
4 Richmond Mews
We hope you can join us on 29th March, 08:30 – 11:00.