Customer Power

Customer-Power-(GENERIC)-RGBCustomer Power provides competitor benchmarking trends and insight about consumer relationships and experiences, helping brands to make sense of the ever-changing world. It is nationally representative of the UK population aged 18+. Brands can pay for access to data for their own sector, multiple sectors, or best in class brands across sector, through an online reporting platform. 

New for 2016

hi brands logoCustomer Power also contains key metrics from our new brand sustainability model hi brands™; addressing brand future relevance and vitality.  We now have a clear customer read on customer relationship and experience strengths and weaknesses for each brand (important for retention), as well as how sustainable those brands are for the future (important for acquisition).  As a special promotion, this additional insight is currently included in our standard pricing.

FURTHER INFORMATION

Please use our pricing tool to choose the options that meet your needs.Cost-tool-1

Share

Example of a Bespoke Report to buy

  • Customer Power Bankingimage

    Report Sample
    Measuring customer relationships in detail across the banking sector, this document provides sample coverage from the latest Customer Power Banking report - published January 2016

Free Sector Summary Reports

  • Customer Power Airlinesimage

    Summary Report
    Strengths and weaknesses of airline brand relationships; who is best in class and why; what matters most to customers...

  • Customer Power Hotelsimage

    Summary Report
    How well hotels perform on what matters most to customers; which are best in class and why: drivers of trust and uniqueness...

  • Customer Power Mobileimage

    Summary Report
    The nature of mobile operator – customer relationships; what operators need to do differently to meet customer needs; awareness and appeal of Smart Home...

  • Customer Power Supermarketsimage

    Summary Report
    Which supermarkets have the strongest relationships with shoppers; key drivers of shopper loyalty; the impact of discounters

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

Latest Event

Wednesday March 29, 2017

A Digital Premiere: the future of digital market research

Tsahi Ben Yosef
The Soho Hotel, 4 Richmond Mews, Soho, London W1D 3DH

A Digital Premiere: The future of digital market research

Tsahi Ben Yosef, our Director of Product Management and Vice President of Digital Products, will share his considerable experience in how permission based digital tracking can play a cutting edge role in understanding consumer behaviour. This will include his latest thinking on in-app tracking for e-commerce, video and music consumption.

Additionally, we will be running informal client clinics on digital and automated innovations in research. These short sessions will explore how we are using technology to deliver faster, cost effective insights for our clients.

 

Agenda/Timings:
  • 08:30-09:00: Registration
  • 09:00-10:00: The Future of Digital Market Research
  • 10:00-11:00: Simultaneous Digital Research Clinics [15 mins] Coffee & Networking

 

register-now-button[1]

 

Clinics to include:

Clinic One – Concept Express  (Debbie Senior – VP Global Products & Automation)

debbie

Concept Express has been developed to enable businesses to make faster decisions on product and service concepts prior to launch. Debbie Senior will demonstrate just how simple, speedy and cost effective concept testing can be without compromising on quality. Debbie leads our strategy to automate research products, processes, methodologies, and reporting to benefit all our clients.

 

Clinic Two – Harris 24  (Rhys Jones – UK Head of Products & Automation)

rhys

Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1000-2000 responses can be achieved in less than 24 hours in key markets. Rhys Jones will provide a guided tour of the Harris 24 platform and the benefits it delivers. Rhys oversees the automated research products at Harris Interactive UK, joining best practice research with innovative technology.

 

Clinic Three – Online Communities  (Sabrina Qureshi – Head of Online Communities)

sabrina

Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do whilst empowering your business. Sabrina Qureshi specialises in creating expert community solutions for clients with a strong dedication to client delivery and stakeholder engagement.

 

Clinic Four – Digital Tracking Q&A  (Tsahi Ben Yosef – VP Digital Products)

ts

Another chance to exchange thoughts with Tsahi, and quiz him on the latest applications of digital tracking in research.

 

This event will take place at the five-star Soho Hotel in London on 29 March.

soho

ADDRESS: The Soho Hotel
4 Richmond Mews
Soho, London
W1D 3DH

register-now-button[1]

We hope you can join us on 29th March, 08:30 – 11:00.

Share
Tuesday February 28, 2017

Financial Services: How to better evaluate your service and product propositions

Michael Worledge - Head of Financial Services Research
Webinar

Join our Financial Services webinar on Tuesday 28th February – 1pm to hear more about our latest automated digital innovation – Concept ExpressTM – designed to save you time and money at the earlier stages of product development by evaluating your service and product propositions quickly and cost-effectively and helping you to make faster decisions about whether to take them forward to the next phase.

register-now-button[1]

Our experts will guide you through Concept Express showcasing its advantages through a live demonstration. So join us on the 28th February at 1pm and experience the benefits Concept Express can deliver to your service and product propositions testing. By attending you’ll learn how to:

  • Optimise your concepts and brand attributes before going live
  • Receive results within 24 hours from a general population sample in key markets 
  • Access real time reporting with KPI dashboard and analytics platform
  • Benefit from our experience of decades of concept testing best practice 

Presented by Michael Worledge – Head of Financial Services Research & Debbie Senior – VP Global Products and Automation.

About your presenters:

Michael-Worledge-1Michael Worledge heads up the Financial Services Research team and works closely with a range of clients in particular in the banking and insurance sectors, both B2B and B2C. In 2014 Michael established an ad-hoc qualitative syndicate focusing on ‘The Future of Insurance’ and is the author of the paper that was awarded the MRS Financial Services Research Award in 2012 with GIMRA (General Insurance Market Research Association).

 

Debbie Senior is Harris Europe’s first VP for Global Products and Automation. Debbie leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively.

 

register-now-button[1]

We hope you can join us on 28th February – 1pm.

Share

Expert

  • Debbie-Senior-1
    Debbie Senior
    Vice President - Global Products and Automation
    Debbie is Harris Europe’s first VP for Global Products and Automation. She leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively. This includes developing, launching, and evolving new products to meet ongoing market needs, including Concept Express, Harris 24, Employee Power, and custom dashboards in 2016. These are already enabling our clients to take quicker decisions from the insights we provide, and ensure our focus is firmly on client service, efficient delivery, and adding value. In 2017, Debbie will continue to expand our automated product and reporting suite, including working with our new Permission-based Digital Tracking team on an exciting initiative. She previously headed up automation and stakeholder research within our UK business. In the past she played a key role in creating MRS Mystery Shopping best practice, her work has been shortlisted for MRS Awards, and she won a Queens Award for International Trade whilst at BPRI, a WPP company. She has 20 years of experience in the research industry.

Latest Videos

  • Banking Customer Relationships
    Banking Customer Relationships
    This video looks at whether consumers have the relationship they want with their bank, how it makes them feel, who the best banks are and why, and how banking compares with other sectors.
    • Banking
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Financial Services
    • Video
  • Mobile
    Mobile
    This session will be of interest to anyone in a consumer insights or consumer experience role within the mobile communications sector.
    • Customer Experience
    • Customer Power
    • Mobile Customer Experience
    • Mobile Trends
  • Pay TV
    Pay TV
    Customer Power is a programme of research from Harris Interactive UK. Here we put the PayTV sector under the spotlight.
    • Customer Experience
    • Customer Power
    • Customer Relationships
    • Pay TV
    • Video