For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment – based on a nationally representative sample of GB residents aged 16-64. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
The all new Buzz offers more
We’ve overhauled the design and functionality of the output which now includes data on every single news item we’ve covered over the past 8 years, with additional information such as the brand covered, sector and date measured – all of which can be searched and sorted in the Excel format.
It can help in the following ways:
• Benchmarking the cut through of new releases among the GB public
• Benchmarking the excitement and discussion buzz created
• Benchmarking within sector/product and across sectors
The latest issue is free to download on the link below:
Buzz – Wave 88, June 2018 (.xlsm file)
The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, closely followed by this year's Eurovision Song Contest.
The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.
Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.
The Oscars and the Brit Awards top our awareness Buzz ranking in March. Great to see the Brit Awards only slightly trailing Hollywood's big night.
The inauguration of the Donald tops awareness this month, the 2nd highest awareness item we've ever covered in Buzz.
2016 ended with the loss of yet another national figure, George Michael. This sad news tops our awareness chart for January.
TV Shows dominate the awareness list this December. Planet Earth II, aired on BBC One tops the poll this wave.