The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
Copies of the latest reports are available below. To access all previous reports please visit the Reports section of this website.
Buzz – Wave 75, May 2017
TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.
Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.
The Oscars and the Brit Awards top our awareness Buzz ranking in March. Great to see the Brit Awards only slightly trailing Hollywood's big night.
The inauguration of the Donald tops awareness this month, the 2nd highest awareness item we've ever covered in Buzz.
2016 ended with the loss of yet another national figure, George Michael. This sad news tops our awareness chart for January.
TV Shows dominate the awareness list this December. Planet Earth II, aired on BBC One tops the poll this wave.
The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.
Similarly to last month, The Great British Bake Off tops our awareness poll yet again. However this month it is with the news that it is moving from BBC to Channel 4.
The new series of Bake Off tops our awareness poll this month - with other BBC stories making up the top 3.
The Rio 2016 Olympics opening ceremony comes highest in our awareness list this August. Despite that, it still ranks some way behind the London 2012 Olympics opening ceremony.
As expected Britain voting to leave the EU tops awareness this month. The news is ahead of the rest by a great distance.
BBC’s Top Gear’s return with ChirsEvans and Matt LeBalnctops our awareness this month. Followed by X-Men Apocalypse move and the latest season of Game of Thrones.
The Queen’s 90th birthday celebrations top our Awareness Buzz list in May, just ahead of Leicester City’s incredible sporting achievement
The top story in our awareness list for April is the 2016 Grand National - it also features in our Top 50 all-time list