Buzz

The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.

Copies of the latest reports are available below. To access all previous reports please visit the Reports section of this website.

Buzz – Wave 75, May 2017

  • Amazon unveil the ”Echo Look” virtual AI assistant and smart camera
  • LG G6 smartphone
  • Channel 4’s online TV ads will call you out by name for All 4 account holders
  • Doctor Who new series (Series 10) on BBC One
  • Wikipedia founder launches Wikitribune to fight fake news
  • Mastercard to add fingerprint sensor to credit cards
  • The Fate of the Furious movie
  • Guardians of the Galaxy Vol. 2 movie
  • Technical details revealed for the upcoming Xbox One Scorpio console
  • Star Wars: The Last Jedi movie trailer
  • Warhammer 40,000: Dawn of War III video game
  • Puyo Puyo Tetris video game
  • Prey (2017) video game
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Latest Reports

  • Harris Buzz Wave 75image

    TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.

  • Harris Buzz Wave 74image

    Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.

  • Harris Buzz Wave 73image

    The Oscars and the Brit Awards top our awareness Buzz ranking in March. Great to see the Brit Awards only slightly trailing Hollywood's big night.

  • Harris Buzz Wave 72image

    The inauguration of the Donald tops awareness this month, the 2nd highest awareness item we've ever covered in Buzz.

  • Harris Buzz Wave 71image

    2016 ended with the loss of yet another national figure, George Michael. This sad news tops our awareness chart for January.

  • Harris Buzz Wave 70image

    TV Shows dominate the awareness list this December. Planet Earth II, aired on BBC One tops the poll this wave.

  • Harris Buzz Wave 69image

    The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.

  • Harris Buzz Wave 68image

    Similarly to last month, The Great British Bake Off tops our awareness poll yet again. However this month it is with the news that it is moving from BBC to Channel 4.

  • Harris Buzz Wave 67image

    The new series of Bake Off tops our awareness poll this month - with other BBC stories making up the top 3.

  • Harris Buzz Wave 66image

    The Rio 2016 Olympics opening ceremony comes highest in our awareness list this August. Despite that, it still ranks some way behind the London 2012 Olympics opening ceremony.

  • Harris Buzz Wave 65image

    As expected Britain voting to leave the EU tops awareness this month. The news is ahead of the rest by a great distance.

  • Harris Buzz Wave 64image

    BBC’s Top Gear’s return with ChirsEvans and Matt LeBalnctops our awareness this month. Followed by X-Men Apocalypse move and the latest season of Game of Thrones.

  • Harris Buzz Wave 63image

    The Queen’s 90th birthday celebrations top our Awareness Buzz list in May, just ahead of Leicester City’s incredible sporting achievement

  • Harris Buzz Wave 62image

    The top story in our awareness list for April is the 2016 Grand National - it also features in our Top 50 all-time list

Expert

  • Steve-Evans-1
    Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.