The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
Copies of the latest reports are available below. To access all previous reports please visit the Reports section of this website.
Buzz – Wave 71, January 2016
2016 ended with the loss of yet another national figure, George Michael. This sad news tops our awareness chart for January.
TV Shows dominate the awareness list this December. Planet Earth II, aired on BBC One tops the poll this wave.
The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.
Similarly to last month, The Great British Bake Off tops our awareness poll yet again. However this month it is with the news that it is moving from BBC to Channel 4.
The new series of Bake Off tops our awareness poll this month - with other BBC stories making up the top 3.
The Rio 2016 Olympics opening ceremony comes highest in our awareness list this August. Despite that, it still ranks some way behind the London 2012 Olympics opening ceremony.
As expected Britain voting to leave the EU tops awareness this month. The news is ahead of the rest by a great distance.
BBC’s Top Gear’s return with ChirsEvans and Matt LeBalnctops our awareness this month. Followed by X-Men Apocalypse move and the latest season of Game of Thrones.
The Queen’s 90th birthday celebrations top our Awareness Buzz list in May, just ahead of Leicester City’s incredible sporting achievement
The top story in our awareness list for April is the 2016 Grand National - it also features in our Top 50 all-time list
Three major stories top our awareness list for March: the 2016 Oscars and Brits awards, plus BBC Three’s digital move.
The sad passing of veteran broadcaster Sir Terry Wogan dominates awareness in February.