Buzz

The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.

Copies of the latest reports are available below. To access all previous reports please visit the Reports section of this website.

Buzz – Wave 69, November 2016

  • Brexit High Court ruling on Article 50
  • Dr Strange movie
  • Nintendo reveal first details of Nintendo Switch console
  • Apple raises computer prices in the UK
  • Girl on The Train movie
  • Jack Reacher 2 movie
  • PlayStation 4 Pro launch
  • Fantastic Beasts and Where to Find Them movie
  • Arrival movie
  • Call of Duty: Infinite Warfare video game
  • Football Manager 2017 video game
  • Dishonored 2 video game
  • Assassin’s Creed: Ezio Collection
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Latest Reports

  • Harris Buzz Wave 69image

    The High Court ruling on Article 50 following the decision of the UK to leave the European Union tops our awareness poll this month.

  • Harris Buzz Wave 68image

    Similarly to last month, The Great British Bake Off tops our awareness poll yet again. However this month it is with the news that it is moving from BBC to Channel 4.

  • Harris Buzz Wave 67image

    The new series of Bake Off tops our awareness poll this month - with other BBC stories making up the top 3.

  • Harris Buzz Wave 66image

    The Rio 2016 Olympics opening ceremony comes highest in our awareness list this August. Despite that, it still ranks some way behind the London 2012 Olympics opening ceremony.

  • Harris Buzz Wave 65image

    As expected Britain voting to leave the EU tops awareness this month. The news is ahead of the rest by a great distance.

  • Harris Buzz Wave 64image

    BBC’s Top Gear’s return with ChirsEvans and Matt LeBalnctops our awareness this month. Followed by X-Men Apocalypse move and the latest season of Game of Thrones.

  • Harris Buzz Wave 63image

    The Queen’s 90th birthday celebrations top our Awareness Buzz list in May, just ahead of Leicester City’s incredible sporting achievement

  • Harris Buzz Wave 62image

    The top story in our awareness list for April is the 2016 Grand National - it also features in our Top 50 all-time list

  • Harris Buzz Wave 61image

    Three major stories top our awareness list for March: the 2016 Oscars and Brits awards, plus BBC Three’s digital move.

  • Harris Buzz Wave 60image

    The sad passing of veteran broadcaster Sir Terry Wogan dominates awareness in February.

  • Harris Buzz Wave 59image

    January 2016
    The sad passing of music legend David Bowie dominates awareness in January –the highest awareness of any news story in Buzz to date.

Expert

  • Steve-Evans-1
    Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.