Reports

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  • The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, closely followed by this year's Eurovision Song Contest.
  • The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
  • With retailers stocking an ever-increasing volume of grooming products for men, this report considers how they think they look and what products they use.
  • TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.
  • Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.
  • The Oscars and the Brit Awards top our awareness Buzz ranking in March. Great to see the Brit Awards only slightly trailing Hollywood's big night.
  • The inauguration of the Donald tops awareness this month, the 2nd highest awareness item we've ever covered in Buzz.
  • Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.
  • As well as removing the need for animal slaughter, lab-grown meat has been argued to be a solution to world hunger.
  • We were keen to find out general levels of awareness of World Book Day among 515 UK parents of children aged 2-16 years and conducted a Harris 24 survey.