Reports

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  • The kick off of the FIFA 2018 World Cup is a clear leader for awareness this July.
  • Snack brands are mixing things up! A new wave of innovative, healthy, low-calorie snack options has been taking over the UK market.
  • 8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.
  • The GDPR data privacy regulations coming into force in the UK tops our awareness ranking in June, closely followed by this year's Eurovision Song Contest.
  • Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.
  • Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly
  • Over 7 out of 10 (72%) respondents consume a soft drink weekly (or more often), with 37% claiming they consume at least one a day.
  • The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
  • A quarter of UK adults are planning to reduce the amount of meat they eat across the next 12 months. This is highest amongst the under 35s
  • With retailers stocking an ever-increasing volume of grooming products for men, this report considers how they think they look and what products they use.