Same-day Research with the Launch of Harris 24

New research service delivers 1,000 - 2,000 consumer responses in less than 24 hours in the UK, US, France, Germany, Spain and Italy

Ian Smith

London, UK, 22 March 2016: Harris Interactive UK has today launched Harris 24, a new service that promises the same quality survey design, audience reach, analysis, and reporting insight you’d expect from Harris … only quicker.

Users of the new service have the option to ask up to 25 consumer questions via Harris’ online research panels or their own email sample. Resulting data can be delivered the same day, and Harris will provide a full insight analysis of the findings within two to three days. Users can target up to three broad demographics out of a total of 11 options through Harris panels, with age, gender and region being the most popular choices.

Commenting on the development Debbie Senior, Head of Automation at Harris Interactive said:

“Harris 24 is the first in a series of exciting digital innovations we are launching this year. It is fantastic to address our clients’ growing need for high-quality yet cost effective research insight at speed, empowering quicker decision making and boosting business impact. Even in these early stages, clients using the service have commented on their astonishment at the speed and reach offered by Harris 24 – and seem truly delighted with the results.”

Types of studies suited to a Harris 24 approach include:

  • Concept/communications testing
  • Pricing and promotions testing
  • Gaining opinion on hot topics
  • PR focused surveys
  • Usage & awareness studies
  • Employee insight
  • Customer satisfaction
  • Pitch support
  • Incidence checking

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About Harris Interactive
Harris Interactive is a full service, consultative custom market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart by fusing sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Our international activities span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

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