London, Wednesday 28th February, 2018: Harris Interactive, the leading full-service digital market research agency, has appointed Vijay Mistry as Head of Employee Research, to enhance the service and value delivered to clients and lead the growth and development of its work in the sector.
Mistry brings eight years’ experience in employee research and insight delivery designed to inform strategy and drive commercial performance. He joins from ORC, where he spent more than three years as research director, team manager and lead insight consultant to major brands in all sectors, having previously held senior roles at Korn Ferry Hay Group and other employee specialists.
Amongst other achievements, Mistry can be credited with influencing the working lives of up to half a million people each year by ensuring their opinions are heard by their leadership teams. He believes it is not just about reporting numbers, which is so common in his field, but using data to deliver a compelling strategic narrative that provokes a need for change and transformation.
He will head up Harris Interactive’s employee research business, working across the delivery teams to ensure clients get the most from their existing programmes. He will also ensure the Harris portfolio of services and technology continues to evolve in line with their needs, to deliver more options, flexibility and value going forward.
Mistry said of his new role, “I’m genuinely thrilled about joining the Harris Interactive family. Employee research providers are going through rapid change, and making the most of technological developments is crucial if they are to meet the demands of the organisations that they serve.
“Most organisations these days are ‘always on’, which means that research organisations are being tasked with providing ‘always on’ listening solutions and real-time feedback, innovatively. Established consulting and research powerhouses have been losing market share to agile and technologically innovative companies. Harris combines years of employee consulting expertise with technology to lead the way in enabling organisations to make impactful decisions, faster! I am excited to be a part of this journey.”
Mistry will report to Pete Cooke, Head of Digital Solutions (which includes Harris’ proprietary employee research and reporting technology suite), who commented, “Vijay adds great expertise, energy and leadership to our expanding team. We’re delighted he’s joined and that our clients will now benefit from his experience and guidance. His knowledge of best practice, stakeholder consulting and business planning and improvement will help us take clients to the next level.”
Harris Interactive is a full service, digital, consultative market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.
Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets. At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.
For more information, visit: www.harris-interactive.co.uk