HARRIS INTERACTIVE UK BOLSTERS ONLINE COMMUNITY EXPERTISE WITH KEY APPOINTMENT

Communities expert behind some of the industry’s most impressive programmes joins Harris to drive innovation, delivery and best practice

Ian Smith

London, Wednesday 18th April 2018: Harris Interactive, the leading full-service digital market research agency, has appointed Jack Lee as Head of Online Communities, to drive innovation and enhance the service and value delivered to clients.

Jack brings a decade of research and insight community expertise to the role, including a four-year stint at Verve, where he was responsible for implementing and managing a number of flagship communities, growing delivery teams and developing best practice. His experience spans telecoms, tech, retail, CPG, financial services and healthcare sectors.

Amongst other achievements, Jack is credited with setting up and managing one of the largest retail insight communities ever created, launching complex multi-market, multi-language communities and panels, including hard-to-reach specialist audiences, and building-out operations teams and best practice in the UK and overseas.

Jack will head up Harris Interactive’s online community business and growth plans, working across delivery and R&D teams to ensure clients get the most from their communities and benefit from the significant ongoing innovation in Harris’ technology and services.

Jack said of his new role, “I’m delighted to be joining Harris Interactive during this fantastic period of growth for the business and its rapidly evolving digital solutions portfolio. Harris communities connect clients with their engaged, invested customers and with our consumer panels for real-time insight and deep understanding over time. What makes Harris special is our ability to seamlessly add decades of award-winning research and category expertise, at precisely the time clients require, to take communities to another level.”

Jack will report to Pete Cooke, Head of Digital Solutions who commented, “Jack has worked with numerous global brands on challenging, complex and successful communities that have stood the test of time. His impressive experience and enthusiasm will bring great value to our clients and internal teams as we continue to move forward. We are very pleased to have him on board.”
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About Harris
Harris Interactive is a full service, digital, consultative market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets. At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

For more information, visit: www.harris-interactive.co.uk

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