London, UK, 11th July 2018: Harris Interactive, a leading digital market research agency, has launched Need Express/PopUp Need and Idea Express/PopUp Idea – to deliver faster and more cost-effective needs and idea development, and screening for its clients.
The new products will allow for insights from consumers early in the product development cycle, allowing brands to develop more relevant products and services.
Commenting on the launch, Debbie Senior, VP Global Products & Automation said, “It is typically acknowledged that success early in the product development cycle provides a stronger chance of developing products and services that meet market needs. But sometimes, due to time or budget constraints, consumer input isn’t always gained.
“To help our clients uncover unmet and compelling market needs, or to create and prioritise innovative ideas to further invest in, consumer input is strongest when it is gained from qualitative and quantitative feedback. By combining our quantitative Express products with our qualitative PopUp communities we can now provide high quality direction on the most relevant and important needs or ideas, quickly and iteratively, and for less budget.”
These products are the latest additions to Harris Interactive’s extensive suite of brands, which are tailored to each phase of the innovation lifecycle and are built on years of ‘best practice’ research expertise and powered by Toluna technology. Clients have the option of using the products in a way which suits their business; either ad-hoc or planned and integrated through a systematic programme, which will in turn give benefits from Harris Interactive’s consistent metrics for benchmarking. The products complement other agile and express brands within the company’s offering including Concept Express, PackTest Express, Choice Express and Harris 24.
Susan Vidler, Head of Research comments, “Our focus on creating and delivering high quality products that meet needs for faster and more affordable insight continues to delight our clients. As always our research and category experts support our clients and their stakeholders in the entire process, with the benefit of immersing them in consumer discussions and surveys to maximise understanding and save time on reporting and action planning.”
Harris Interactive is a full-service, consultative custom market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award-winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.
Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally, our activities in the UK span both business-to-business and consumer markets.
At Harris our legacy, expertise and relationships made us who we are, but technology drives our future and speed of delivery allows us to anticipate challenges.