‘8 Out of 10 Cats’ prefers Harris 24

Harris Interactive delivers research for its 19th series of ‘8 Out of 10 Cats’, for production company Zeppotron

Ian Smith

London, UK, 9th December 2016 – Leading market research agency Harris Interactive is marking the launch of the 19th series of ‘8 Out of 10 Cats’ by supplying the data which underpins the show faster than ever before, using Harris 24.

The latest series of ‘8 Out of 10 Cats’ – the British television comedy panel game based on topical opinion polls – launched on More4 on Tuesday 8th November 2016 using the new Harris 24 service, which delivers the same high quality of data, in a fraction of the time. Harris Interactive has been providing data for the show since it started in 2005.

Tania Page, Director of Consumer Research at Harris Interactive, commented:

“This was the first opportunity we’ve had to move the ‘8 Out of 10 Cats’ polling across to our new Harris 24 service. It now means we can collect and share the data that underpins their weekly show in just a few hours. We understand that weekly TV production presents a unique set of challenges – and so we’ve worked hard with Zeppotron to ensure the delivery of reliable data in a timely fashion is not one of them!”

Susan Vidler, Head of Research at Harris Interactive, added:

“We are very pleased that Zeppotron has chosen to partner with us once again for the latest series. The ‘8 Out of 10 Cats’ team has been impressed by the speed and professionalism in which we have reacted to their needs using innovative new products such as Harris 24, and they are not alone. We genuinely delight in being able to offer our clients cutting edge research tools and expertise to help them make impactful decisions faster.”

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About Harris 24
Harris 24 is especially for those moments when you need answers fast from the general population. Covering 30 countries, 1,000-2,000 responses can be achieved in less than 24 hours in the UK, US, France, Germany, Spain and Italy – this means you can make quicker decisions, more cost effectively, and generate more impact within your business

About Harris Interactive
Harris Interactive is a full service, consultative market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

Press contact:
Ian Smith
ismith@harrisinteractive.co.uk
Harris Interactive UK Marketing
020 8832 1612

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