Supermarket Iceland announced last week that it plans to remove plastic packaging from its own label products by 2023. Elsewhere, other UK high street retailers have also recently been sharing their plans for biodegradable and fully recyclable packaging. This is also a hot topic amongst MPs with hundreds of MPs now calling on supermarkets to scrap plastic packaging.
We were very interested in what UK consumers thought about Iceland’s announcement and launched a Harris 24 survey to find out. Our survey launched on the 24th January and 1,012 interviews were collected between 10am and 3pm based on a general population of consumers.
The infographic below summaries key responses to the questions that we asked:
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Key headlines from the research
Here are some examples of comments made in reaction to Iceland’s announcement:
A word cloud quantifying responses:
It is very positive to see such strong support and belief in Iceland’s goal and we think that it will surely encourage other supermarkets to act on this important topic.
If you are interested in seeing more results from this survey then please contact us and we will be happy to share these with you. A more detailed report is report is available to download here!